Horse & Country Announces Partnership with STRIDER

Horse & Country (H&C), the leading international equestrian sports network, and STRIDER, the leading equestrian bookings company, today announced a partnership designed to expand access to equestrian sport across disciplines to include dressage, jumping, eventing, combined driving, and polo. The partnership will promote live-stream access to top international competitions around the globe for STRIDER users as well as provide a seamless entry path to horse shows and industry events for H&C+ subscribers.

“We are delighted to announce this partnership with STRIDER. We look forward to introducing STRIDER’s membership to H&C’s rich mix of national and international sport and educational programs for equestrians while enabling our customers to seamlessly enter a wider range of top equine events,” said Heather Killen, Horse & Country CEO.

“Horse & Country’s live coverage of equestrian competitions and championships make it an ideal international partner for STRIDER. We’re pleased to now support equestrian sport from grassroots all the way up through international competition especially as we continue to see steady platform growth from users in Europe and Australia,” noted Tara Swersie, STRIDER CEO.

STRIDER and H&C will both support the MARS Great Meadow International CCI3*-S and CCI4*-S taking place August 24-28, 2022, with H&C providing exclusive livestream and on-demand coverage from August 26-28. STRIDER will support MARS Great Meadow International attendees with direct access to StriderPlus, STRIDER’s proprietary digital waiver service. StriderPlus enables competitors, officials and spectators to digitally submit waiver signatures and documents from any cell phone.

This competition will be the U.S. Eventing Team’s last outing before the FEI Eventing World Championships in Pratoni del Vivaro, Italy, from September 14-18, 2022.

Key partnership features include:

  • An extensive promotional program for each partner across the other’s platforms to broaden user access to top equestrian sport and education
  • Designation of H&C as STRIDER’s featured partner for live streaming of various international competitions across all disciplines
  • Preferred rates for H&C+ customers to STRIDER’s full suite of equestrian software services, including the award-winning StriderPay service, STRIDER’s payment collection tool for horse shows
  • A 15% discount to all Strider Platform users on annual subscription to the H&C+ multi-platform streaming service, which offers live competition coverage, on-demand training videos, and bonus content

H&C+ members can watch online or with H&C’s mobile apps, as well as on Roku, Apple TV, Android TV, and Amazon Fire. Membership is only $9.99 per month and full details on how to join can be found at

Beyond H&C’s extensive sports coverage, both live and on demand, H&C+ members also get access to more than 1,800 hours of equestrian programming featuring content from all disciplines, masterclasses and training series, barn tours, rider profiles, and documentaries.

STRIDER operates the Strider Platform, the leading entry platform for equestrians, supporting over 200,000 users worldwide.  As the only digital provider certified by the United States Equestrian Federation to support entries across all disciplines and breeds, STRIDER’s suite of software products enables riders to achieve convenient entry and payment for any horse show, competition, schooling, or industry event.

Strider Platform Members receive full access to all Strider Platform services, as well as benefits from the popular StriderRewards Program which offers exclusive connection to top equestrian services, brands, and products. Horse & Country joins an esteemed list of StriderRewards Partners including ProElite Feed, MARS Great Meadow International, United States Equestrian Federation, Morven Park International Equestrian Center, AHT Insurance, Horse & Rider Books, Dressage Today, United States Eventing Association, and Eventing Nation, committed to connecting motivated equestrians and equine enthusiasts to the best in opportunities, products, and services.  Visit to explore the Strider Platform and learn more.

About Horse & Country
Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Scandinavia, Belgium, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.

H&C Media and Advertising Contact:
Tattie Singer

Strider Media Partnership Contact:
Natasha Sprengers-Levine

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