Dover Saddlery® To Give Away $76,000 Worth of Helmets During Safety Awareness Week, September 19–26

Dover Saddlery®, the leading omni-channel retailer of equestrian products, is pleased to announce plans to give away at total of more than $76,000 worth of ASTM/SEI-Approved equestrian helmets in its stores during Safety Awareness Week 2022. One top-brand helmet will be gifted to a store customer each day from September 19 through 26 in each of the Company’s 34 retail store locations across the United States.

Safety Awareness Week, hosted by the United States Equestrian Federation (USEF), aims to educate and remind riders to wear protective, appropriately fitting helmets and, in many cases, protective riding vests. In partnership with USEF and helmet manufacturers, Dover Saddlery will also provide discounts on equestrian helmets to help every rider have an opportunity to upgrade to the latest and greatest riding helmets available.

Riders are encouraged to visit their local Dover Saddlery store and enter to win a free helmet during Safety Awareness Week. They are invited to touch and try various riding helmets and to receive expert helmet fitting assistance from properly trained staff.  The daily Helmet Giveaway schedule is:

  • Monday 9/19: Samshield®, choice of Miss Shield Shadowmatt® Helmet or Shadowmatt®.
  • Tuesday 9/20: One K™ CCS with MIPS® Helmet
  • Wednesday 9/21: Ovation®, choice of Protégé Matte Helmet, Ovation Deluxe Schooler Helmet or Ovation Sync Helmet
  • Thursday 9/22: Tipperary™ Windsor Wide Brim Helmet with MIPS®
  • Friday 9/23: Tipperary™ Devon Traditional Brim Helmet with MIPS®
  • Saturday 9/24: Troxel®, choice of Spirit Helmet, Liberty Helmet or Intrepid Helmet
  • Sunday 9/25: Uvex Exxential II Helmet with MIPS
  • Monday 9/26: IRH Equi-Lite DFS Helmet 15

“Safety awareness is an important aspect of our equestrian culture and sport,” says Brad Wolansky, CEO of Dover Saddlery. “We’re proud to partner with our helmet vendors and USEF to spread safety awareness and information to all riders. And we’ve built a library of educational articles about helmets and safety vests.”

Visit the Dover Equestrian Library for articles on proper helmet fitting, care and storage, crash replacement information and more at: To find a store near you, visit

About Dover Saddlery, Inc.
Dover Saddlery, Inc. is the leading omni-channel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand name products for horse and rider through catalogs, online and through retail stores across the nation. Dover Saddlery, Inc. serves the English rider. For more information, please call 1-978-952-8062 or visit

Dover Saddlery, Inc.
Whitney E. Keeley,

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