By Ashton Kirkeide, Chief Listener, Black Horse Marketing
…But I am afraid of not connecting with my audience.
There is nothing more frustrating to an equine business owner than spending time marketing (away from the barn!) and not getting a response.
Maybe you agonize over what to write, or perhaps, you are marketing in the wrong format for your audience.
This brings us to the 5th benefit of content marketing –
You can Connect with your audience through multiple formats
People are unique. They have unique ways of viewing the world, expressing themselves, and learning. There is no one magic format that suits everyone. Some people are visual learners, while others prefer to read. Other people want to head directly to the summary (TL;DR).
You’ve probably noticed the MASSIVE shift towards short-form videos with Reels on Instagram and the explosive growth of TikTok.
One of the benefits of content marketing?
You can keep your voice and values consistent across every format.
Content marketing applies to more than blogs….
- White papers
- Press releases
And so many more. You can change the format most appropriate for the information and audience, but there is tons of room to experiment and see what works for your brand!
Stay tuned for more tips on marketing your equine business.
About Black Horse Marketing Services
Black Horse Marketing Services helps small businesses reach their audience with engaging, interesting, educational content. Are you looking for someone to write your blogs, articles, emails, or social media captions? We’d love to chat about your content needs! Visit www.blackhorsemarketingservices.com to learn more.
Chief Listener, Black Horse Marketing