Brooke USA Foundation Celebrates #GivingTuesday with Campaign to Raise Funds for Working Horses, Donkeys and Mules Sold at Poorly Run Equines Fairs in India

Brooke USA joins millions around the world participating in the global generosity movement on November 29, 2022 

This #GivingTuesday, Brooke USA Foundation (Brooke USA) will inspire national generosity from the equestrian community by raising funds in support of Brooke India’s efforts during the more than 600 equine fairs taking place across India. The goal is to reach thousands of equine owners, handlers, and drivers who attend the more than 600 equine fairs with vital messages about improving the welfare of their animals.

To maximize their income, animal owners and handlers cram horses, donkeys, and mules together into trucks. Getting onto the vehicle via a slippery, uneven ramp causes injuries and distress to the equines. There is no straw to cushion blows as they are crushed against each other. The fearful animals suffer a range of injuries from fractures, wounds, dislocations to torn tendons and bite marks.

After travelling long miles, the weary horses, donkeys, and mules arrive at the fairs. It is blisteringly hot, and the land is dusty and barren. Exhausted from their journey, the equines find little shelter from the scorching sun, or clean water to relieve their thirst. Cramped conditions, inadequate food, and shade are scarce. Often the water is contaminated, leading the animals to face a range of risks to their health and welfare. It is crucial that Brooke India vets be on hand to treat everything from kick and bite marks to septic wounds, infectious diseases, dehydration, and malnutrition.

#GivingTuesday, the global generosity movement, is an opportunity for supporters to make a difference in the lives of working equines and their owners across India. Brooke USA kicks off the generosity season this year by inspiring people to give back on November 29 and throughout the end of the year.

“We must raise $65,000 during Giving Tuesday 2022, and thanks to the generosity of several supporters we have secured $22,500 in matching funds from Elizabeth RWD Stroh and Taylor Harris Insurance Services (now in its fourth year of Giving Tuesday support). This is a unique opportunity for supporters to double their contribution dollar-for-dollar in just one day with donations tripled during our Power Hour, from 6 p.m. to 7 p.m., thanks to the generosity of Michael Taylor and his tremendous team of insurance agents,” said Kendall Bierer, Donor Relations Officer of Brooke USA.

Riding Warehouse, the leading online purveyor of equestrian products and supplies for the three main disciplines of equestrian sport: English, Western and Endurance, is running a Giving Tuesday special with 5% of all sales for the entire day donated to Brooke USA. Just visit www.ridingwarehouse.com to make a purchase. “We have partnered with Brooke USA to enhance the organization’s results during Giving Tuesday and support those horses, donkeys and mules who are living in deplorable conditions throughout the developing world. It is our pleasure to share our good fortune with this organization which is doing such great good across the globe,” said Alisha Goto, General Manager of Riding Warehouse.

“We are ever so grateful to our supporters and Giving Tuesday is a way for us to acknowledge their constant generosity. 2022 has a been a difficult year for Brooke USA as we navigate the effects of the global pandemic. We have seen a decrease in funds raised with priorities allocated to human services yet, the work of Brooke USA focuses on alleviating the suffering of humans who depend on their equines for their daily chores – from securing water and food to ensuring education and jobs. We hope that Giving Tuesday will get us closer to reaching our end of year targets and allow us to make a big difference worldwide,” said Emily Dulin, Brooke USA’s CEO.

Giving Tuesday inspires people all around the world to embrace their power to drive progress around the causes they care about. Brooke USA hopes that equestrians around the country will join the cause on Tuesday, November 29.

About Brooke USA Foundation (Brooke USA): The mission of Brooke USA is to significantly improve the health, welfare and productivity of working horses, donkeys and mules and the people who depend on them for survival worldwide. We are committed to sustainable economic development by reducing poverty, increasing food security, ensuring access to water, providing a means to education, and raising basic standards of living through improved equine health and welfare. We accomplish this by raising funds and responsibly directing them to the areas of greatest need.

Brooke USA strives to alleviate the suffering and vulnerability of developing communities by funding and implementing programs that improve the quality of life and health of working equines and thereby positively impacting their economic sustainability, protecting the planet, ensuring gender equality, and guaranteeing life on land resilience. We want to see healthy, happy people and equines that work in partnership to achieve sustainable local economies.

About Taylor Harris Insurance Services: Taylor Harris Insurance Services (THIS) was founded in 1987 to provide specialized insurance for all types of equine risk. Taylor Harris works with their clients to ensure they are equipped with the insurance coverage that’s right for each individual case. THIS places all policies with the highest rated and most secure insurance carriers, which are also selected for their prompt and reliable claims settlement. Taylor Harris is dedicated to providing insurance protection for all personal and professional equestrian related risk. The THIS team of lifelong equestrians is always available to answer questions as their goal is to deliver peace of mind for their clients. For further details visit www.taylorharris.com or call 1.800.291.4774.

About #GivingTuesday: #GivingTuesday is a global generosity movement unleashing the power of radical generosity to transform communities and the world. #GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we must those who need our help, every act of generosity counts, and everyone has something to give. #GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity, and equity around the globe.

For more information, contact:
Emily Dulin
305-505-6170
Emily.Dulin@BrookeUSA.org

Kendall Bierer
561-309-9873
Kendall.Bierer@BrookeUSA.org

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