By Ashton Kirkeide, Chief Listener, Black Horse Marketing
Is your website generating leads for you? Are they the right people for your service?
When you offer a service, getting leads can make a big difference in your bottom line.
If you’re a farrier, someone thinking about buying a horse next year isn’t a great lead.
How can content marketing help bring in more leads?
Time for the 9th benefit of content marketing –
Boost lead generation
Big tack and feed stores have quick sales cycles. But, converting a customer to a sale when you are a service provider generally takes more than a single phone call.
Your perfect customer needs longer to learn about you and your business before they will feel comfortable making a purchase. Depending on your product or service, this process can take months or years!
Relevant content is one of the best ways to nurture potential customers. (Remember, good content has a purpose.) The right content will keep people engaged with your brand and make them more likely to buy from you.
Stay tuned for more tips on marketing your equine business.
About Black Horse Marketing Services
Black Horse Marketing Services helps small businesses reach their audience with engaging, interesting, educational content. Are you looking for someone to write your blogs, articles, emails, or social media captions? We’d love to chat about your content needs! Visit www.blackhorsemarketingservices.com to learn more.
Chief Listener, Black Horse Marketing