Back on Track® to Attend WESA January 2023

Back on Track will be attending the WESA industry trade fair to be held in Dallas TX from Jan 12th through Jan 15th.  WESA and AETA being held in the same Dallas Mart is a welcome development in recent history to help align the industry. The real value of consolidation benefits both the vendor and the retailer, creating a foundation for which we can all bring value to the customers we serve.

This is the first equestrian trade fair that Back on Track will attend since the pandemic and change of ownership and management. “Our team is very excited to meet our key retailers in order to set the stage for 2023,” says James Ruder, CEO and Managing Director. James goes on to say, “Back on Track’s focus in the last 14 months has been to build inventory stock across all high-demand product lines while still bringing to market new and innovative therapy solutions. We understand the frustration that many of our retailers experienced in early 2021 and have pledged to build a renewed sense of trust by ensuring transparency and product availability.”

We encourage all equine and pet retailers to visit us at booth #2910, meet our team and discuss how we can mutually grow our respective businesses in 2023. Other industry initiatives on Back on Tracks calendar for 2023 include company direct as well as cooperative dealer partnerships include PA National Horse Show,  Land Rover 2023, Equine Affaire OH, IHSA Regional and National Championship competitions, SuperZoo Pet Show, Quarter Horse Congress, AAEP, and NFR Cowboy Xmas.  We hope to see you at one of these events!

About Back on Track
Back on Track creates therapeutic products that help horses, dogs, and people achieve a more active and comfortable life. Back on Track’s proven therapeutic Welltex® technology combines modern textile technology and traditional Chinese medicine. Back on Track’s joint and muscle support products are all made of functional textiles with reflective properties, and the braces are FDA exempt medical devices. To learn more about Back on Track please visit our website:

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