By: Ashton Kirkeide, Founder, Black Horse Marketing
How is your organic website traffic? Is it getting sales or leads for you?
No? It might be your search engine optimization (SEO) strategy.
One of the top ways to increase your organic website traffic is through SEO. In fact, effective content marketing is one of the best ways to improve your SEO website ranking.
SEO has three parts: technical (think coding), on-page (think content), and off-page (think backlinks). After fixing technical SEO issues, it’s time to focus on your on-page SEO. You need to publish high-quality content that excites your audience. When you produce helpful content for searchers, Google rewards you with better rankings on the search engine results pages (SERP).
Backlinks from high-authority websites will also boost your website in the SERP. This might mean submitting an article to a horse publication or blog. The SERP wants unique, data-driven content that excites, intrigues, and informs the audience, so publish something interesting.
This is where industry expertise becomes so important!
Working with a content marketer experienced in the equine industry is a make-it-or-break-it situation.
Can you imagine someone writing a blog for your horse business and adding statements like “trimming nails” instead of hooves or “the pony” instead of the miniature horse?
These statements will not establish your business as an expert and, in fact, could hurt your reputation. On the other hand, working with an equestrian who understands the horse world, terminology, and how to write optimized content can establish the brand voice you are looking for and increase your traffic.
About Black Horse Marketing Services
Black Horse Marketing Services helps small businesses reach their audience with engaging, interesting, educational content. Are you seeking someone to write your blogs, articles, emails, or social media captions? We’d love to chat about your content needs! Visit www.blackhorsemarketingservices.com to schedule a call.