AHP Regional Workshop Lexington

The No-Nonsense Guide to Social Media

Is social media killing publishing? No. Social media *is* publishing. You just have to reframe how you think about it.

Where and When

October 15, 2018 ~ 8:45 am to 4:00 pm ~ The Club at UK’s Spindletop Hall, Lexington, Kentucky

Who Should Attend

This workshop is for AHP members who work in the equine publishing media industry or own an equine-related business brand or service. Participants should have a moderate level of social media skills.

What the Workshop Covers

Register Today (Members Only)

PREPAID REGISTRATION FEE 
AHP Member Fee: $95
Registration limited to 40 attendees.
First come, first serve.
REGISTRATION DEADLINE: SEPTEMBER 30
Additional registrants accepted based on availability. No onsite registration.

Award-winning digital strategist and best-selling author Jason Falls will present a one-day social media marketing workshop for AHP members focused on both teaching the ins and outs of smart social media marketing, but also how you can leverage social media tools, tactics and talents to vie for viewers, readers and advertising dollars. The workshop will cover the following topics with Q&A after each session.

  • WHY SOCIAL MEDIA
  • SOCIAL MEDIA STRATEGY
  • SOCIAL MEDIA ACTIVATION
  • PAID SOCIAL MEDIA
  • LET'S TALK NETWORKS
  • EVALUATING YOUR SOCIAL MEDIA SUCCESS
  • WRAP UP & OPEN Q&A

DOWNLOAD SCHEDULE [pdf]

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Not a Member? CLICK HERE to learn how you can become a member at the half year rate and attend the regional workshop in Lexington.

About the Speaker - Jason Falls

JASON FALLS is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. His strategies and ideas have touched iconic brands including AT&T, Valvoline, Buffalo Trace, Humana, Rawlings, Maker’s Mark, Tempur-Pedic, Fireball Whisky, Trident, GM and more.

Falls is an innovator in the conversation research segment of social analytics and founded the Conversation Research Institute which mines online conversations for consumer insights for businesses of all sizes. An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011), and The Rebel’s Guide To Email Marketing (Que 2012). Falls is also noted for founding SocialMediaExplorer.com, one of the industry’s most widely read blogs.

He currently leads digital and social strategy for Cornett, a full-service ad agency in Lexington, Ky.

Direct Questions to: 

JUDY LINCOLN, AHP REGIONAL WORKSHOP CHAIRMAN
Email: ahorsepubs2@aol.com