Horseware Ireland Announces Olympic Gold Medal Champion and Multi-Award-Winning Showjumper Steve Guerdat as Global Sponsored Rider

Horseware Ireland’s newest ‘Through It All’ Global Campaign launches with a compelling short film featuring heartfelt insights and experiences from Steve Guerdat

 “When I sit on a horse, I want to become one with the horse… So that I know what he needs the day I need him the most.” – Steve Guerdat

Watch Steve’s inspiring story. www.horseware­.com/through-it-all-steve-guerdat #ThroughItAll

Horseware Ireland, the leading global equestrian brand, has launched a worldwide new campaign with the renowned Olympic Champion, multiple international Grand Prix and Championship winning showjumper, Steve Guerdat – ‘A True Horseman, Through It All’, coinciding with the launch of the Spring / Summer 22 season.

Horseware Ireland first introduced their emotive brand campaign ‘Through It All’ in 2021. The leading equestrian brand continues to celebrate the unwavering commitment, dedication, passion, and trust between horse and rider, now through the lens of Olympian Steve Guerdat, who has joined the Horseware Ireland team of Global Sponsored Riders.

The global campaign, featuring Horseware Ireland’s Spring / Summer 22 collection alongside heartfelt insights and experiences from Steve Guerdat, will run on digital and social media channels and in-store across key markets, including Central Europe, USA, UK, and Ireland.

Mark Saunders, CEO of Horseware Ireland said, “This is a really exciting moment for Horseware Ireland as we share our partnership with Steve Guerdat with the world. We’re delighted to have Steve Guerdat join the Horseware Ireland family of Global Sponsored Riders. His story is both inspiring and moving. Steve so completely embodies what it means to go ‘Through It All’ and what it means to be a True Horseman – the emotional journey, the life lessons, the heart-breaking losses, the absolute trust, and the unwavering bonds that have led to unforgettable victories. Steve shares these insights in our short film which will resonate with horse lovers everywhere.”

Steve Guerdat said, “Horseware Ireland is a brand I have long admired for creating the most carefully and thoughtfully designed products for horse and rider.  Since my earliest days as a young rider, I’ve seen that they’re the best at what they do. That’s really important to me as everything I do centres around the comfort and wellbeing of my horses. Being named a Global Sponsored Rider by Horseware Ireland is such an honour for me and I’m proud to work with a brand that shares my values.”

Fiona Collins, Marketing Manager, Horseware Ireland said, “In our mini-documentary film, we get an intimate look and heartfelt insight into Steve’s home life in the idyllic surroundings of Elgg, Switzerland, and follow him to Spain for the Sunshine Tour.

“There’s no better example of the ‘Through It All’ spirit than Steve. His daily routines, early mornings, mucking out, training and absolute dedication and commitment are so evident. But the real insight is in the bonds he forms with his horses and the depth of feelings that equestrian life demands. This is unconditional love in its purest form and at its most uncompromising. It would be hard not to be moved by this often-emotional portrayal of a champion and the highs and lows of an illustrious career and inspiring life.

“This short film shows exactly why we’re so proud to have Steve on board as a Global Sponsored Rider. He is a true horseman, putting horses’ needs above everything else, something that aligns with Horseware Ireland’s mission where we are completely dedicated to making life better for horse and rider.”

Horseware Ireland once again teamed up with Irish Creative Studio, Bold, to produce this film.

Naomi Quinn, Creative Director, Bold Studios said: “We’re delighted to bring another film to life for Horseware Ireland, helping to tell Steve’s inspiring story with beautiful visuals and capturing special moments between Steve and his beloved horses”

Watch Steve’s inspiring story. www.horseware­.com/through-it-all-steve-guerdat



Tim Kinsella.
Tel. 00353 86 813 7512 /

Photos to accompany the release can be found here:

Posted in: