Platinum Performance® Named Title Sponsor of The Run For A Million $100,000 Open Shoot Out

The Run For A Million, reining’s richest event, welcomes Platinum Performance® as the title sponsor of the $100,000 Added Open Shoot Out.

Platinum Performance, a veterinary-developed nutraceutical company that specializes in designing and manufacturing advanced nutritional support formulas for horses, companion animals and people, is an integral part of the reining community. In addition to sponsoring many riders in the industry, Platinum Performance is the Official Equine Oral Joint Supplement of the National Reining Horse Association. With its ties to reining, the company wanted to support The Run For A Million in a big way, and the Shoot Out was a great opportunity to do so, said Lauren Thompson, Equine Marketing Manager.

“As long-time supporters of Western performance events, we are excited to enter this new partnership with The Run For A Million as the 2021 title sponsor of the Platinum Performance® $100,000 Open Shoot Out,” Thompson said. “Our passion is for designing, researching and manufacturing superior equine nutrition to meet the demands of these elite level athletes, while providing unmatched personal service to this community. We look forward to seeing everyone in Las Vegas very soon.”

The Open Shoot Out is a qualifying event for the 2022 Run For A Million — the top five places, including ties, are guaranteed a spot in the 2022 Million Dollar Invitational. Unlike the other events offered at The Run For A Million, the $100,000 Open Shoot Out is open to riders from all across the globe, including non-pros. It welcomes horses of any age and breed.

“We support most all equestrian disciplines, but certainly events that provide new opportunities for riders and propel the industry forward by showcasing these amazing horses,” Thompson said. “The Run For A Million event is not only exciting for the reining industry, but Western performance as a whole. The 2021 $100,000 Open Shoot Out is giving any rider that would like to participate the chance to qualify for the 2022 event, and we’re thrilled to be a part of that amazing opportunity.”

The Run For A Million will take place Aug. 18-21 at the South Point Arena and Equestrian Center in Las Vegas. To learn more about The Run For A Million, visit, and find the show on Facebook here.

Purchase tickets for Friday night’s $150,000 Teton Ridge Invitational Fence Work Challenge, Saturday’s $50,000 Farnam Invitational Freestyle, and Saturday night’s $1,000,000 Run For A Million Competition here.

About Platinum Performance®
Platinum Performance® believes the power of nutrition starts within and remains committed to providing formulas that produce superior results in the horse. Created out of clinical necessity over 25 years ago, Platinum has continued to research the role of nutrition with regards to wellness and performance and is committed to providing equine veterinarians, horse owners and trainers the nutritional tools they need to benefit from cutting edge equine nutrition. Horse health is the Platinum Performance mission, and we look forward to helping you find your Platinum. Learn more at

THE RUN FOR A MILLION is produced by Brumley Management Group, LLC. For information regarding this event, sponsorship, vendor space, and advertising opportunities contact Brumley Management Group at