Launching Sept. 1 with Industry-Changing Coaching from Lari Dee Guy, Madison Outhier and Other Breakaway Elite

The on-demand video platform brings together the leaders in breakaway roping and horsemanship to reshape the way ropers at every level study and practice.

World Champion Lari Dee Guy and the staff of The Breakaway Roping Journal joined forces to develop, a streaming video site launching Sept. 1, 2021, where the best ropers in the industry come together to teach the sport like never before.

With hundreds of videos releasing over the next six months, offers courses on breakaway roping 101 as well as elite tuning with the likes of WPRA World Champion Hope Thompson, RFD-TV’s The American Champion Madison Outhier, jackpot standouts Josie Conner and Aspen Miller, college rodeo coach Linsay Sumpter and the King of the Cowboys, Trevor Brazile.

“Our goal with was to bring together the leaders of the sport, talking through and demonstrating the specific skills that set each one possesses and passing those talents along,” Guy said. “This is the type of instruction that will drive the sport forward, giving the grassroots access to education that’s necessary for breakaway to continue to grow.”

In the initial launch, ropers will find videos covering tack and gear, confidence and mental performance and arena set up, as well as core instruction on the basic elements of breakaway roping and horsemanship. Subscribers will also have access to never-before-done coaching with Lari Dee Guy and Trevor Brazile together, breaking down the finer points of breakaway roping in the finest detail.

“From parents who are helping fuel their children’s passions to top talent looking for tips for that mental edge or beginners of any age looking to start roping necks for the first time, our team wanted to create a resource to help guide the way,” said Chelsea Shaffer, editorial director for The Breakaway Roping Journal. “ gives ropers access to true role models, and it provides the framework and the courses to take the guessing out of helping succeed in the arena.”

The site will offer over 50 videos when it launches Sept. 1 and will continue to release two videos per week via its website, email and mobile app. takes breakaway roping to the next level by providing unprecedented coaching and instruction from the sport’s leading competitors. Covering topics like horsemanship, tack and gear, arena set up and roping mechanics, brings coaches like Lari Dee Guy, Trevor Brazile, Madison Outhier, Aspen Miller, Josie Conner and Linsay Sumpter to streaming devices everywhere so ropers—and those supporting ropers—can access the best instruction in the sport wherever they go.

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For more information, contact:
Chelsea Shaffer