Leading Irish Equestrian Company Horseware Ireland Launches New Tagline & Film, Through It All.

Horseware Ireland, the global and market leading producer of branded equestrian and pet products including rugs, clothing, therapies, and accessories, is thrilled to launch a new global campaign entitled, Through it All.

Through it All’ celebrates the unwavering commitment, dedication, passion, and trust between horse and rider. The global brand awareness campaign will run on digital and social media channels across key markets, including Central Europe, North America, UK & Ireland, and the Nordic region.

Fiona Collins, Marketing Manager, Horseware Ireland said, “We are investing heavily in a global campaign which delves deep into the soul of our brand and the equestrian community. ‘Through It All’ is a beautiful expression of the unconditional love between horse and rider, an unspoken bond that transcends geography and age. It’s the enduring spirit that defines our passion as riders and plays to the soul of who we are as a unique, extended equestrian family.

Horseware is underpinned by innovation, quality, and excellence where everything we do is centred on making life better for horse, rider, and our equestrian community…

Through It All.”

The campaign was developed by Irish Creative Studio, Bold.

Naomi Quinn, Director, Bold Studios commented, “The infectious passion of both the Horseware team and everybody in the equestrian community that we worked with to make this film will stay with us for a lifetime. We’re proud to have been involved in bringing this story to the world.”

Watch our #ThroughItAll film and discover more stories here: https://www.shop.horseware.com/through-it-all/

 Horseware Ireland is an innovative company with creativity at the core of all product development. The entire range of equestrian and pet products including rugs, therapeutics, and accessories, as well as a range of performance and casual clothing for men, women, and children produced by Horseware Ireland is designed by the team based in Dundalk, Co. Louth, Ireland. Because we create, we innovate and, through innovation, we aim to make life better for you, our customers, your horses, and your pets.  See www.shop.horseware.com for further information.

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Horseware Ireland
Contact: Erin Gregory
Phone: 252.686.8452
Email: Erin.Gregory@horseware.com