Nikki’s Notes: “There Really Is No Time Like The Present,” Advises Nikki Alvin-Smith of Horse in a Kilt Media

Is 2022 the time to wave the magic wand and conjure up some wordsmith wizardry to set your business galloping on the right track?

The beginning of the calendar year is a great time to launch a new marketing strategy and elevate your sales numbers off the chart.

Are you scratching your head and wondering what you could do better to bring in a bigger bevy of keen customers?

Are you guilty of wearing too many hats and not being able to excel at all the jobs at hand? Everyone puts off doing what they don’t know how to do. Don’t kick yourself if that person is you when it comes to marketing efforts. That is simply human nature.

Are you worried about money? Isn’t it time to fix that?

“Clients often begin by focusing heavily on the cost of marketing services which is understandable. In reality it is more important to focus on the cash flow and bottom line growth that is driven by the marketing spend and look at the return on investment, or ROI.

This doesn’t mean that every business owner should dive in and make an investment in expensive online e-blast companies who operate with a generic toolbox of industry ideas and no real understanding of the equine and equestrian business world. A full-time hire for an on-site staffer with a great resume of academic experience but little publication in the real world might also not be the right choice for success.

Proven experience in production of creative content and forward-thinking marketing strategies that demonstrate palpable results can be sourced from small entrepreneurial entities remotely. These companies offer all the advantages of working with a business (no 1099’s or additional tax paperwork required, no limits on quantity of materials purchased etc.) while still offering the all important personal touch by assigning a thought leader or authority, and truly gifted writer who is specific to your individual business,” explains seasoned marketing professional and advanced level equestrienne Nikki Alvin-Smith of Horse in a Kilt Media Inc.

The right mix of wordsmith wizardry and marketing strategy smarts can make it seem that a magical spell has somehow been cast over your business when you stop repeating the same old marketing framework and content production. And in a manner of speaking, it has, when you commit to having a concrete strategy based in fact and not fiction with a talented professional writer at hand to help accomplish the task.

“Content driven marketing models in today’s fast paced world require the continued education of those charged with devising and successfully implementing them. I am always out and about the PR/Marketing sphere from London to Manhattan to Main Street U.S.A. conferencing and continuing my education in the industry to ensure I bring my clients the best I can bring to their business.

It’s fine for anyone to say let’s make a marketing calendar, write up a few catch phrases for social media posts or eblasts and rewrite a few webpages. It might help but that is not enough to truly drive up sales numbers. Sales funnels have worked well for eons but a flywheel concept for example, is a valuable tool to leverage your existing customer base and help you grow. Accessing both new and existing customers is essential and the sales tools/messaging and content has to speak to the variables in order to be properly optimized and build business both short and long term. You do have to understand math and psychology as well as being a talented and creative content writer to do a great job in PR/Marketing,” says Nikki.

Working with a professional writer and marketer can work magic for your business growth. Here’s what valued client Horizon Structures’ CMO has to say about Horse in a Kilt services and working with Nikki:

“Nikki is an invaluable asset to our company, I have no doubt that her work has positively impacted our brand’s reputation, positioned our company as a trusted source for barns, kennels and prebuilt structures and contributed to our growth through increased sales……” Jill Siragusa, Chief Marketing Officer, Horizon Structures LLC. PA., a leading manufacturer of prefabricated and modular structures.

 If you would like to commit to making your marketing productive in 2022, then give Nikki a shout, call or text 607 434 4470 or shoot an email to Nikki directly at and visit her website at Horse in a Kilt Media  to learn more about the unique services on offer.

There really is, no time like the present!

About Nikki:
Please visit or or email Nikki directly at or call/text 607 434 4470.

Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle. Please note all services (plus many others) are provided through Nikki’s corporate entity

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607 434 4470