How to Build the Ultimate Lesson Based Horse Business with Brian Wee Brought to You by Certified Horsemanship Association

 The Certified Horsemanship Association (CHA) is proud to announce Brian Wee’s webinar on How to Build the Ultimate Lesson Based Horse Business. The recording is now available for purchase at

As a second generation Certified Financial Planner, Brian went the route of the more lucrative family business of financial planning with his dad as his mentor. Even with modest success importing sale horses and as a horse trainer- it puzzled him why it was so difficult to be financially successful in the horse business.  The high overhead, the scarcity of clients, the culture among the horse industry, the difficulty in scaling – all these factors felt like headwinds for the horse professionals trying to carve out a living working with these beautiful animals. He made it his mission to help equestrians improve their financial mindset, business plans, and overall financial plans because he truly believes it will lead to a higher quality life for their horses.

Brian will be sharing his latest thinking on the six key elements of a profitable riding school: Your facility, your services and how you price them, marketing, sales, back office admin decisions, and the curriculum you teach.

CHA produces many webinars each year on a variety of horsemanship topics. Each are an hour in length. There are over 50 educational horsemanship webinars in our online store. These webinars are for riding instructors, barn managers, horse owners and those wanting to buy a horse. Some of the topics include:

  • Helping Timid Riders Achieve Their Horsemanship Goals
  • Horse Selection and Suitability
  • Horse and Herd Management
  • Yoga for Every Equestrian
  • Exercises, Patterns and Drills for All Levels of Riders
  • Risk Management in a Horsemanship Program
  • Teaching Techniques for Riding Instructors
  • Marketing Your Equine Business
  • Equine and Disaster Planning
  • The 9 Things the IRS Looks for in Your Equine Business
  • Function to Form: A Novel Look at Conformation
  • And Many More!

To select and watch these educational horse industry webinars, please visit

CHA Equine Professionals Change Lives Through Safe Experiences with Horses. The purpose of CHA is to promote excellence in safety and education for the benefit of the horse industry. CHA certifies riding instructors and barn managers, accredits equestrian facilities, publishes educational manuals, has an educational horsemanship streaming video channel, and hosts regional and international conferences. For more information on the largest certifying body of riding instructors and barn managers in North America, Certified Horsemanship Association, please visit or call 859-259-3399.  To find a certified equine professional or accredited equine facility near you, visit 

For More Information and Photos
Contact: Certified Horsemanship Association
720-857-9550 or