The American Rodeo Set to Break Records

Ticket sales and participation are reflecting new-found energy of recent investment in The American

As The American Rodeo Finals draw near – March 6 at AT&T Stadium — Teton Ridge, the wholly American-owned brand that has invested in The American, reports close to 30% growth in ticket sales over years prior with 10 days until the event.

When Teton Ridge acquired The American in September 2021, it pledged to make it the world’s premier western sports and entertainment event, and it is now the richest single-day event in western sports with an unmatched total purse of more than $3 million. The payout includes a $100,000 check for individual winners of each event and a $2 million bonus pot. And, for the first time, women’s breakaway ropers are eligible for the $2 million bonus.

There are 1,798 athletes competing in The American, an increase in 104 competitors from 2021, vying for a chance at the unprecedented purse. The event is also seeing an increase in youth and international athletes.

Additionally, the athletes’ excitement for the event and the enthusiasm for a new kind of rodeo has energized the fan base. Unique to The American is the constant flow of events with no downtime, providing fans the thrill of non-stop rodeo action. The rodeo also features the draw of top entertainers, including a live performance from GRAMMY award-winning superstars and co-stars of Paramount Plus television series 1883, Tim McGraw and Faith Hill; Pia Toscano of American Idol fame singing “God Bless America” and some of the greatest names in barrel racing, breakaway roping, steer wrestling, team roping (heading and healing), tie down roping, bareback riding, saddle bronc riding and bull riding.

As the owner and host of this grand event, Teton Ridge has made significant investments to create a rodeo that elevates America’s iconic western sports and the nation’s western culture to a greater level of prominence around the world. Teton Ridge wants to inspire people to go beyond the bounds of possibility and beyond a personal best.

About The American:
The American, is an annual western sports and entertainment experience that occurs each year at AT&T Stadium in Arlington, Texas and represents the richest single-day event in all of western sports. Over the course of qualifier events across the country, competitors will all battle for what could be the biggest single-day paycheck of their careers. Owned by Teton Ridge, The American is a true open competition in format, the iconic event brings together top professional rodeo athletes and honest, hardworking cowboys and cowgirls in a winner-take-all showdown, meant to crown the finest talent the world has to offer. For more information on The American, please visit or @TheAmerican.TR on Instagram @TheAmericanTR on Facebook and Twitter.

About Teton Ridge:
Teton Ridge is a multi-platform, wholly American-owned brand devoted to the iconic American western way of life and western sports. Teton Ridge’s Sports division was created with the singular focus of elevating classic western sports and America’s western culture on the world stage, while broadening audiences around the globe as well as at home. In 2021, Teton Ridge acquired The American, the iconic event of the rodeo circuit, to continue to expand the audiences for rodeo sports and make it the world’s premier western culture event. For more information about Teton Ridge, please visit or @tetonridge on Instagram @tetonridgeusa on Facebook.

Katie Harvey
Teton Ridge
(210) 410-1139