Achieve Equine Announces the “It’s About the Horse®” Campaign

Inspired by the magnificence of the horse, the new “It’s About the Horse” Campaign by Achieve Equine, LLC, will spotlight one horse each month and focus on horses that have had career transitions or have overcome trials and tribulations in their career.

Nominations will be accepted at beginning January 15, 2023. Each month one horse’s story will be selected to shine a spotlight on in a variety of ways, including on Achieve Equine’s website, social media and eNewsletter. “At Achieve Equine, we believe every horse has a story to tell. We want to help give our incredible equine partners a voice and share their stories,” stated Jim Chiapetta, CEO of Achieve Equine.

Horse nominations can be made on In addition to having their horse’s past (and current) achievements featured, the individual who nominated the selected horse will receive two complimentary FLAIR® Strips Six Packs.

 IT’S ABOUT THE HORSE® is a registered trademark by Achieve Equine, LLC.

 About Achieve Equine, LLC: Achieve Equine is a worldwide distributor of innovative, evidence-based products. We partner with carefully selected equine brands to deliver safe, functional and validated technologies that improve the health and safety of horse and rider. Achieve Equine is the maker of FLAIR® Equine Nasal Strips and the exclusive North American distributor of VIP Equestrian™ Half Pads and Iconic Equestrian™ Saddle Pads. For more information, please visit

About FLAIR Equine Nasal Strips: Developed by veterinarians, FLAIR Strips are drug-free, self-adhesive nasal strips that support horses’ nasal passages and promote optimum respiratory health of equine athletes at every level of competition. Eight clinical studies have been conducted on FLAIR Strips at leading equine research centers. The Strips are clinically proven to make breathing easier, reduce fatigue, conserve energy, quicken recovery, and reduce lung bleeding. Visit to learn more and shop today.

About VIP Equestrian Half Pads: Designed in Europe, the VIP™ Original Half Pad is made with a proprietary, viscoelastic polymer (not gel) with an innovative Bobble™ surface design. The VIP Pad alleviates pressure points and evenly distributes weight to keep your horse comfortable and feeling his best. At only 8mm thick, the VIP Pad provides superior impact protection for the horse’s back and does not interfere with saddle fit. It is hypoallergenic, bacteriostatic, easy to clean and is not sticky. Available in multiple colors and sizes to fit both English and Western saddles, visit to learn more and shop today.

About Iconic Equestrian Saddle Pads: Designed in Australia, the Iconic Equestrian™ Original 2-in-1 Saddle Pad is a luxurious, anatomically shaped English saddle pad with a revolutionary removeable inner LinerPad™. The patent pending 5-Point Attachment System keeps the LinerPad securely in place while riding and easy removal makes washing a breeze. With beautiful piping, stunning colors, and high-quality fabrics, ride in style with Iconic Equestrian Saddle Pads. Available in both jump and dressage options, visit to learn more and shop today.

Contact: Hanna Hartman

Images available upon request.