After the Finish Line’s Charity Auction of Breeders’ Cup Hats to Benefit RRP & Others

Sponsored by the Georgia B. Ridder Foundation

After the Finish Line’s 7th Annual Charity Auction of Breeders’ Cup Hats starts Sunday, January 8th. The eBay auction lasts for one week, and is one of After the Finish Line’s fundraisers that benefits its grantmaking activity. After the Finish Line’s sponsor, the Georgia B. Ridder Foundation, honors the lifetime work of its founder, Georgia B. Ridder, who owned Alphabet Soup, the 1996 Breeders’ Cup Classic champion. The Retired Racehorse Project has partnered with After the Finish Line, and will receive a portion of proceeds.

Bidding in the eBay auction,, will start Sunday, January 8 at 8:00 PM ET/5:00 PM PT.

Up for bid are 115 iconic purple Breeders’ Cup hats from the 2022 World Championships at Keeneland. They are typically only available for the connections of Breeders’ Cup entrants. “This auction brings aftercare and horse racing fans together in a unique way,” said Dawn Mellen, president and founder of After the Finish Line. “Fans can bid on the official hats of their favorite racehorses to benefit off-track Thoroughbreds. This raises awareness about the importance of aftercare for the racing community. We are excited to build a bridge between racing and aftercare with this annual eBay auction.”

“I look forward to participating in this year’s Breeders’ Cup Hat Auction. I expect the bidding will be fierce for many of the hats,” said Michael R. Whalen, President of the Georgia B. Ridder Foundation. “Fortunately, we will have lots of choices from among the great horses that raced.”

About After the Finish Line: After the Finish Line, a 501(c)3 charitable organization, awards Monthly Grants to aftercare organizations across the United States that rehab, retrain, rehome and/or retire Off Track Thoroughbreds, Thoroughbreds in training that never raced, and Thoroughbred broodmares, stallions, and foals. Grants are awarded for surgery, veterinarian, medication, chiropractor, farrier, dental, vaccines, hay, feed, training, auction rescue, and other expenses. Since 2007, ATFL has awarded 775 grants helping approximately 5,200 Off Track Thoroughbreds. Visit,

About Georgia B. Ridder Foundation: The Georgia B. Ridder Foundation, based in Pasadena, California, contributes to many local charitable organizations. The Foundation carries forward the lifetime work of its founder, Georgia B. Ridder, the former first lady of California racing, the owner of Alphabet Soup, and the 1996 horse breeder of the year. They take great pride in continuing their support of thoroughbred aftercare and California-Bred horses.

About the Retired Racehorse Project: The Retired Racehorse Project (RRP) is a 501(c)3 charitable organization working to increase demand for off-track Thoroughbreds in the equestrian world. In addition to producing the Thoroughbred Makeover and National Symposium, the world’s largest and most lucrative retraining competition for recently retired racehorses, the organization also publishes Off-Track Thoroughbred Magazine, produces the Master Class retraining clinic series, and presents programming at major horse expos and events around the country. The RRP maintains an educational library of content to empower more equestrians to ride a Thoroughbred.

Contact: Kristen Kovatch Bentley
Retired Racehorse Project | 410-798-5140