Cowgirl Magazine to Honor Its 30 Under 30 Class of 2024 in Fort Worth

What started in 2020 as a list of 30 deserving young women leading the way among the varied and uniquely rural American industries surrounding the Western way of life, has evolved five years later into 150 of the most promising and gifted female leaders in the Western industry.  From marketing executives to animal nutritionists, rodeo competitors to entrepreneurs, and veterinarians, the COWGIRL 30 Under 30 honors represent the broad spectrum that makes up this unique industry and is the flagship program curated by the editors and executives at COWGIRL.

Through a grading process administered by COWGIRL and a committee of female executives from within the Western industry, 30 young women rose to the top ranks from a group of more than 165 applicants to be recognized for their accomplishments and contributions to the Western industry in the COWGIRL 30 Under 30 Class of 2024.

The 30 honorees will be feted and recognized during a ceremony and celebration on March 8, 2024, at Tannahill’s Music Hall in Fort Worth, Texas. Guests of the gala will include previous class alumna and representatives of the brands that support the event including Wrangler, Durango Boots, Cavender’s, Charlie 1 Horse Hats, Montana Silversmiths, Corral Boots, Double D Ranch, and Old Gringo Boots.

The Wrangler COWGIRL 30 Under 30 Empowered Gala will take place amidst the rustic-eclectic pomp of celebrity Chef Tim Love’s Tannahill’s Music Hall, a premier entertainment venue, known for its lavish event capabilities and world-class concert presentations, centered amid the immaculately restored Mule Alley entertainment district in the historic Fort Worth Stockyards.

Recording artist and songwriter, Stephanie Quayle will serve as master of ceremonies and host of the staged production which will feature its honoree presentation and a digital retrospective celebrating the program’s fifth anniversary.

The event will also serve as a reunion of prior recipients as well as the inaugural bestowal of its COWGIRL 30 Under 30 Lifetime Achievement Award, honoring retiring Montana Silversmith marketing executive, Judy Wagner, and presented by Wrangler Sr. Brand Marketing Manager, Robin Rich.

The mission of COWGIRL 30 Under 30 is to seek out and publicly recognize young women who distinguish themselves as leaders within the Western industry. Whether they be corporate executives, professional athletes, media professionals, or working cowgirls, the aim of COWGIRL 30 Under 30 is to shine a light on this vital and talented workforce while creating a network of individuals who can serve as role models and mentors for future female leaders.

For the complete online list of honorees visit:


(Sorted by First Name)

 Alexa Wilcox, Head Women’s Rodeo Coach, New Mexico Jr. College | Lovington, New Mexico

Andrea Thorp, Marketing Director, Hippie Cowgirl Couture | Bridgeport, Texas

Ashley Starrett, Owner, Equine Dentist, Denim Dentistry | Amarillo, Texas

Bret Leigh Nance, Agricultural Law Attorney/Asst. Attorney General, South Dakota Office of the Attorney General | Pierre, South Dakota

Callie Masar, Sponsorship Manager, Colorado State Fair and Rodeo | Florence, Colorado

Caroline Lukens, Rodeo Operations Coordinator, National Western Stock Show | Kiowa, Colorado

Catherine Dowling, Senior Technical Services Veterinarian, Zoetis | Montague, California

Courtney Greener, Marketing Manager, Double D Ranch | Yoakum, Texas

Courtny Conkle, General Manager, Wyoming State Fair & Rodeo | Douglas, Wyoming

Diane Hayes, Operations & Research Analyst, Cobalt Cattle Company | Orchard, Colorado

Elyssa Leininger, Western and Wildlife Artist | Billings, Montana

Hannah Crandall, Marketing & Media Manager, North Texas Fair & Rodeo | Pilot Point, Texas

Kaitlyn Weldon, Social Media Manager, National Cowboy & Western Heritage Museum | Jones, Oklahoma

Katie Clinebell, Director of Client Services and Operations, Equine Network, LLC | Loveland, Colorado

Kelley Ranly, Extension Program Specialist, Texas 4-H Youth Livestock and Agriculture, Texas A&M AgriLife Extension Service | Bryan, Texas

Kendall Whatley, Regional Sales Manager, Vytelle | Stephenville, Texas

Lexi Hoagland, National Sales and Marketing Specialist, Lane Boots | Fort Worth, Texas

Madison Brooks, Business and Corporate Development Manager, Houston Livestock Show and Rodeo | Katy, Texas

Mallory Bush, Global Product Manager – Western Footwear & Business Development, Ariat International, Inc. | Hollister, California

Marissa Fisher, Beef Operations Manager, University of California, Davis | Walnut Grove, California

Megan Silveira, Associate Editor, Angus Journal | St. Joseph, Missouri

Megan Ray, Social Media Coordinator, Professional Bull Riders | Ellensburg, Washington

Michaela Brazil-Gillies, Director of Operations/Owner, Go West Enterprises | Fountain Valley, California

Rizpah Bellard, Entrepreneur and Cattle Rancher, Nova Farming | Fresno, California

Sarah Schobert, Equine Lecturer and Horse Judging Coach, Texas A&M University | Navasota, Texas

Sarah Falen, Agriculture Advocate, Wild West Advocacy | Cheyenne, Wyoming

Shelby Rasmussen, Coordinator-Operations, Sponsorships & Events, LEARFIELD College Rodeo | Cave Creek, Arizona

Sidney Abbott, Head of Research and Cattle Management, OT Feedyard and Research Center | Wildorado, Texas

Sierra Jepsen, Owner, Meat Scientist, and Lead Butcher of Butcher Solutions, LLC, Butcher Solutions, LLC | Livingston, Montana

Tyler Schuster, Manager, Leadership Development, Texas & Southwestern Cattle Raisers Association | Fort Worth, Texas

Contact: Ken Amorosano –

Images available on request