NCHA Announces Partnership With Sombrero Brands

The National Cutting Horse Association (NCHA) is delighted to announce that Sombrero Brands has been named the Official Cowboy Hat of the NCHA! You may have come across their booth at our previous Triple Crown tradeshows, catering to not just our traditional cowboys and cowgirls, but also the fashion-forward individuals who like to blend must-have fashion pieces with classic styles. Sombrero Brands offers a wide range of high-quality products for your Western lifestyle at an affordable price.

Sombrero Brands is a family-owned business, started by Mark Hollar in Brenham, Texas. “We started the company in 2006. We were just a small mom-and-pop company when we first started. The second show we went to was the NCHA Super Stakes, and everything just started off on a roll. The NCHA is a major part of our business, and its members are a major part of our customer base,” explained Hollar. “I think it’s going to be a great partnership for everybody. The NCHA has been great to me, and I think everything is going to be fantastic moving forward.”

Members and visitors can find our new NCHA Official Cowboy Hat at the next upcoming Triple Crown event, the 2024 NCHA NRR Cat King Cole Super Stakes presented by Beechfork Ranch. Sombrero Brands booth will be in the tradeshow located in the Amon G. Carter Exhibit Hall. The show will take place from March 20 – April 14 (dates tentative based on entries) at the Will Rogers Memorial Complex.

This event is FREE, and we warmly invite you to join us in Fort Worth for this historic and fiercely competitive event! Bring your family and friends to stop by and welcome Mark Hollar, his family, and his team as the Official Cowboy Hat of the NCHA.

 For more information on the NCHA or upcoming events and schedules, please check out our website at

Media Contact:
Carley Myers
Director of Sponsorship & Marketing
817-244-6188 ext. 104