New for Product-Based Equestrian Businesses: Free Guide for Selecting Patterns 

As a product-based equestrian business, how do you select product patterns that resonate with your customers?

From boot socks to home decor, saddle pads to wrapping paper, the diverse array of products available necessitates a careful and nuanced approach to pattern selection.

That’s why Susan DiFelice Design is proud to announce a new free resource to simplify the pattern selection process for product-based equestrian businesses.

Introducing the Product Pattern Playbook: A Comprehensive Guide to Choosing the Perfect Pattern for Your Equestrian Products.

In this free guide, equestrian illustrator Susan DiFelice takes her years of designing and illustrating equestrian products to help you navigate the intricacies of choosing surface patterns that not only captivate but also contribute to the seamless integration of your products into the equestrian market. You’ll learn:

  • How To Identify Your Target Equestrian Audience
  • Styles of Pattern That Will Attract Your Audience
  • Importance of Scale & Proportion In Patterns
  • Types of Products Equestrian Patterns Appear On
  • How To Align Pattern Designs With Your Brand Identity

Visit to learn more and get your free guide delivered straight to your inbox.

About Susan DiFelice Design
Susan DiFelice is the 2nd place winner of the AHP Equine Media Industry Website award in 2023 for the Allpony, Horsemanship for Kids website, which she created and illustrated.

As a professional equestrian illustrator and surface pattern design specialist with 25 years of experience, she helps equestrian brands design patterns their customers love. 

If you are an equestrian professional or brand, explore Susan’s stock illustration library or get in touch at  to start your custom pattern design. 

Media Contact:
Susan DiFelice
Susan DiFelice Design