New Hires Join the National Reined Cow Horse Association

The National Reined Cow Horse Association (NRCHA) welcomes three new hires to join the association’s staff; Jordan Tierney as Director of Sponsorship and Outreach, Jennifer Paulson as the contracted Editor of the Reined Cow Horse News magazine, and Ashley Valor as Membership Coordinator.

Growing up in the rodeo industry, Tierney has experienced all levels of rodeo as a competitor and as an advocate. As Miss Rodeo America, she educated and promoted the fundamental values of the Western industry. She worked with event committees, sponsor brands, contestants to share the Western lifestyle with fans across the country. Tierney began her role as Director of Sponsorship and Outreach on Monday, April 10.

“With my background in rodeo and ranching, I am so excited to be part of an association that highlights the amazing abilities and history of the cow horse so eloquently,” Tierney said. “The NRCHA is in a season of growth right now, and I am so honored to participate in it!”

Paulson joins the Reined Cow Horse News with over 25 years of experience in equine media, focusing on the Western performance industry. She served as the Western Editor for the Equine Network, which included serving as the editor for Horse&Rider magazine for 10 years. Paulson will be stepping into the contracted Editor role of the association’s publication for the August/September issue.

“Upon attending my first-ever NRCHA Snaffle Bit Futurity in 1999, I immediately became enamored with reined cow horses and the people who surround them,” Paulson said. “I’m humbled to take the role as editor of the Reined Cow Horse News and use my background to help tell the stories of these horses and people, provide service to the membership, and be part of the growth of this incredible sport.”

Valor has had a lifelong passion for horses which lead her to pursue a career in the equine industry. After getting her degree in animal science from Fresno State University, she worked for over five years at NRCHA premier events working as a sponsor show coordinator. She will begin full-time with NRCHA as the Membership Coordinator at the end of April 2023.

“I am beyond excited to start my career with the NRCHA team which shares my love and passion for the cow horse industry.  I look forward to building positive relationships with the staff, members, and the entire association,” Valor said.  “As the Membership Coordinator, I feel that I can make a positive, friendly, and supportive connection with members. More than anything, it will be an honor to be a part of the reined cow horse family!”

In addition to the new hires, NRCHA has recently promoted Callie Boevers to the Director of Media and Communications, along with transitioning Tina McCleary to Premier Event Manager and Taylor Meek to Show Coordinator.

“We are very excited to welcome three new faces to the NRCHA staff. Jordan, Jennifer and Ashley have deep roots within the horse industry and we are grateful for the opportunity to work with these individuals,” Emily Konkel, NRCHA executive director, said. “Their expertise and professionalism are second to none and we are honored to have them represent the NRCHA. In addition to our new hires, we are proud to elevate our great staff members from within the company.”

For a complete list of the NRCHA staff and how to contact them, please visit

About the National Reined Cow Horse Association
Based in Pilot Point, Texas, the National Reined Cow Horse Association was formed in 1949 in California, with the goal of preserving and educating the public about the rich history of this traditional horsemanship. The NRCHA is responsible for promoting the sport and ensuring high standards of competition and continuing to work to keep the Vaquero tradition alive in today’s equine industry. The NRCHA also supports numerous affiliate clubs across the United States, Europe and abroad. These groups serve as the association’s backbone, holding many NRCHA-sanctioned competitions and events each year. For more information on these events and reined cow horse, visit

National Reined Cow Horse Association
Callie McCarthy-Boevers
Media & Communications Manager