New Marguerite Henry Biography and Equestrian Holiday Gifts Debut at the American Equestrian Trade Association International Trade Show in Dallas August 23-26

Equestrian author Susan Friedland, fresh back from Chincoteague Island where she launched “Marguerite, Misty and Me: a Horse Lover’s Hunt for the Hidden History of Marguerite Henry and Her Chincoteague Pony,” will be promoting her new nonfiction book at AETA at Dallas Market Center August 23-26. Partnered with Amy Summer Ellison of the equestrian gifts and decor brand Hunt Seat Paper Co., Friedland will be welcoming buyers to booth 103410 at Dallas Market Center.

“I love the energy of buyers and brands connecting at AETA. There’s been so much enthusiasm for ‘Marguerite, Misty and Me’ both online and at events on Chincoteague and during Breyerfest. I’m excited to further the reach, so more fans of horse books can discover the Marguerite Henry backstory,” Friedland said.

Jon Richstein, owner of Sundial Books on Chincoteague Island, hosted an author signing event and proclaimed Friedland’s fourth title, “An instant classic! ‘Marguerite, Misty and Me’ is essential reading for fans of Marguerite Henry’s ‘Misty of Chincoteague.’ Well-researched and nicely illustrated, Susan Friedland’s book was written with obvious love for her subject.”

Hunt Seat Paper Co. will introduce the new Holiday 2023 collection which includes foxy gift wrap, dazzling horse-themed tree ornaments and Christmas stockings for horses. Fan favorites, the “Fall Off Club” pin, “The Ultimate Equestrian Activity Book” and tall boot tea towels will make a return appearance along with the debut of the Stable Style luxury candle line. In January, Hunt Seat Paper Co. won AETA’s coveted Best Booth Award. The Los Angeles-based line of equestrian greeting cards and paper goods are printed in the USA.

About Susan Friedland: Susan founded her award-winning equestrian blog Saddle Seeks Horse in 2013 as she journaled her funny and frustrating experiences horse shopping. Since then her writing has appeared in “Sidelines,” “Horse Illustrated,” “Young Rider” and she co-hosts the Barn Banter podcast by Horse Illustrated. Visit Susan’s blog, where you can pick up copies of her non-fiction books for women who never grew out of that horse phase. Reach out to her regarding speaking events or to simply talk about horses at

About Hunt Seat Paper Co.: Amy Summer Ellison dreamed up Hunt Seat Paper Co. while lying in the grass watching her horse Regal Rowdy graze in the Southern California sunshine. Her greeting card and equestrian gifts company founded in 2015 is now carried in over 300 stores worldwide. Visit to see the new collections or connect at

Contact: Susan Friedland
cell: 626-203-6518