Newly Launched Website Showcases All Products Distributed by Achieve Equine

Achieve Equine is pleased to announce the launch of its newly designed website. The newly designed website incorporates all brands distributed by Achieve Equine into one ecommerce platform, as well as featuring educational content including Equine Insights by Dr. Hilary Clayton, the It’s About the Horse® featured horse stories, and company news.

Achieve Equine, LLC evolved from Flair, LLC, the company that developed FLAIR® Equine Nasal Strips. Over the years, the team at Flair explored how Flair, LLC could have a greater impact on serving the needs of horse and rider, with the continuing goal to deliver innovative, safe, and effective equine products for the welfare of the horse like FLAIR Strips. To reinforce our commitment, in December of 2020 the name Flair, LLC changed to Achieve Equine, LLC. That same month, distribution of VIP Equestrian’s products in North America was launched. In 2022, Achieve Equine launched distribution of Iconic Equestrian’s products to the North American market.

“This new website enables us to more efficiently bring innovative products to our customers,” shares Jim Chiapetta, co-inventor of FLAIR Strips. “We have several products in development, as well as always being on the look-out for unique products that benefit horses and riders.”

Located in Delano, Minnesota, Achieve Equine’s culture is built on relationships, data, and a “get it done” attitude. Visit for more information.

About Achieve Equine, LLC: Achieve Equine is a worldwide distributor of innovative, evidence-based products. We partner with carefully selected equine brands to deliver safe, functional, and validated technologies that improve the health and safety of horse and rider. Achieve Equine is the maker of FLAIR® Equine Nasal Strips and the exclusive North American distributor of VIP Equestrian Half Pads and Iconic Equestrian Saddle Pads. For more information, please visit

About FLAIR® Equine Nasal Strips: Developed by veterinarians, FLAIR Strips are drug-free, self-adhesive nasal strips that support horses’ nasal passages and promote optimum respiratory health of equine athletes at every level of competition. Eight clinical studies have been conducted on FLAIR Strips at leading equine research centers. The Strips are clinically proven to make breathing easier, reduce fatigue, conserve energy, quicken recovery, and reduce lung bleeding. Visit to learn more and shop today.

Contact: Hanna Hartman

Images available upon request.