Nikki’s Notes: AI – Generating Low Quality Content & Other Issues

Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight

 “Is your business utilizing the advantages of AI or just spinning its wheels and taking it for a test drive?

AI generated content has been around for a while, and the rate of development of AI is impressive, but do you know both its shortcomings and opportunities? What does Google say about its use and how it will be metered?

In 2022, Google’s own Senior Search Analyst and effusive Search Advocate John Mueller, tweeted a response about AI-based content creation tools like Jasper,

“Content generators / spinners have been around since the start of the web. People have used all kinds of tools & tricks to do that. As far as I can tell, most sites have trouble creating higher-quality content, they don’t need help creating low-quality content.”

In fact, if you make a mistake utilizing AI-generated content for your website or business could land you in a bear pit from which it is hard to extricate your brand. The ‘nets’ on the ‘net’ do exist and no-one wants their business to be captured and held to account, its dishonor swinging from the competition tree plain for all to see.

Consider the official guidance Google has issued that where content has been generated with the intention to manipulate search rankings and not help users, it may,

“Take actions on such content.” Those actions are nothing to take lightly.

You don’t have to understand Markov chains ( though it helps!) and SEO details to know that if anyone can figure out how to target text from automated content or content ‘stitched’ from different webpages its Google. How do you define ambiguous terms like

’Sufficient value’?

If you’ve ever tried to work with these behemoths of the digital world to fix an error you’ve made in your business branding then you know it’s downright frustrating. Think back to trying to remove ‘farmed’ erroneous Facebook poor reviews when adversely targeted by an individual with online prowess or even changing a business profile on a Google address.

Investing the value of your brand identity by hiring talented wordsmiths that know and understand your product line or services based on their professional experiences within your industry will always be of key importance if you want your clients to discover the joys of an excellent, ‘stand out from the crowd’ brand-based user experience.

While content quality concerns over EAT {expertise, authoritativeness, and trustworthiness} abound in the use of AI generated works, they can offer a fast and cheap, highly scalable method to produce content.

However, your viewing audience is a cynical crowd, and it would be a fool’s errand to try and fool them.

Aside from the lack of creativity that AI showcases and the all too real and highly likely risk of accusations of plagiarism (which even if not reaching the court or court steps, obviously just having your business called out across social media/commerce sites would cause major destruction to your brand), your content producer’s unique and fresh perspectives are necessary. But they must be built on a foundation of trusted acumen and experience within the field of the endeavor. The writer must have an illustrated presence within the industry that garners respect.

A good writer will provide good angles, good wordsmith skills and engagement for the reader. A great PR/Marketing content writer will offer a unique range of approaches based on their knowledge of content mapping that build loyalty and interest and address all concerns and considerations of the customer in the buying process.

While the use of AI for targeting niche audiences and segmenting demographics, and the diminished use of 3rd party cookies is apparent as trending in the 2023 marketplace, human writers need not fear for that their talents will not be needed. In fact, over the past 6-12 months, many of us content producers have seen an increase in interest and use of our services rather than the reverse.”

If you would like to engage Nikki Alvin-Smith’s services via her company Horse in a Kilt Media Inc., please don’t hesitate to reach out to find out what’s on offer. Individually tailored marketing package pricing is more affordable than you may think and having a professional content producer on board for your pet or equine business will make all the difference in your branding and market presence.

Trot in and visit Nikki Alvin-Smith, Horse in a Kilt Media Inc., to learn more about her stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog, and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full-service horse training facility. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Website: Horse in a Kilt
Cell: 607 434 4470