Nikki’s Notes: Build Your Business Up But Also Out

Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight

Paying attention to your business model development throughout the year is critical if you want to develop your company into a successful enterprise. As you venture forth to learn PR/Marketing perspectives it is easy to become lost in the daily doing and forget about the bigger picture.

Building your business up is of course important. But for sustained development it is also essential to build your business out. How do you do that? Seasoned avant marketeer Nikki Alvin-Smith has some timely insights to get you started.

“Brand integrity should always be a primary focus in all your marketing efforts. Whatever size your business and whether your product or service is a repeat buy or a one-off purchase, word of mouth is still the best ever method of marketing. But if you just build your product sales up with slick marketing funnels, full or nuanced upgrades to your wares or even do a full marketing reposition of your brand, it is important to build your products or services across market lines to engage a broader audience. Similarly, to the product line or service line, your marketing should also be developed sideways as well as up.

Think about it like this. You decide to spend more on sponsored ads and social marketing platforms and are savvy and smart enough to focus on constantly updating and improving your website content using some freelance or in house writing help. But while sales may increase you are likely repeating to the same audience the same products or service.

While it is critical to focus on getting one product or service off the ground successfully before embarking on more, at a certain point you can become bogged down in sales growth by incoming and upcoming competition and copycats. These forces in the marketplace don’t just copy your products, they often copy and mirror your marketing profile too.

You will likely see an increase in sales numbers and ROI by spending more in the right marketing places, which is the idea, but it is not enough to develop the brand. To broaden and sustain your business, you could consider adding more value to your brand proposition through adjunct products or services and just as importantly, expand your marketing strategy to wrap or net everything your brand offers together. Either by putting everything on stage or by doing it more subtly through clever low-profile market linking.

Expanding your marketing further than the website and social media business pages in a coherent fashion takes a lot of creativity and a sincere comprehension of marketing strategy. Don’t be shy to ask for help from a professional. Given you choose the right person for the job it will ultimately make you money plus almost certainly the right creative brainbox will bring many productive ideas to your business development.

Poor video productions that have no message, just a publication of a short piece of raw footage that goes by in a literal blur or blog content that shows no thought leadership or creative angle is not going to cut it.

Generic marketing from the large e-blast distributors is not a solution either. Your business is not the same as anyone else’s and a cookie-cutter approach is not going to develop your brand identity or create customer loyalty. Your creative talent needs to know, love, and understand your business. There needs to be a shared passion for the collaboration to produce good results and there needs to be a continuity in messaging that makes sense but without a boring business monotone.

Unique content also requires a unique perspective. I am fortunate that my international background, both in the world of corporate business as an executive for many years historically, and as a Brit/American advance level competitor/clinician that is hooked into today’s equestrian industry worldwide, provides a fresh innovative viewpoint.”

If you would like to engage Nikki Alvin-Smith’s services via her company Horse in a Kilt Media Inc., please don’t hesitate to reach out to find out what’s on offer. Individually tailored package pricing is more affordable than you may think and having a professional content producer on board for your pet or equine business will make all the difference in your branding and market presence.

Trot in and visit Nikki Alvin-Smith, Horse in a Kilt Media Inc., to learn more about her stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full-service horse training facility. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607 434 4470