Nikki’s Notes: Making A World Of Difference

Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight

 “Did you know that creative content creation involves a certain amount of talent in the advertising arena. Unique, fresh angles in wordsmith wizardry necessarily make a world of difference in the true engagement of the audience to the topic. But when endeavoring to create approachable and interesting content the author must always keep an eagle eye to the wing spread of the material and how high and fast it can soar in the marketplace.

Dull as dishwater marketing campaigns, tired repetitive regurgitations of content ideas will not feed the birds in the consumer nest. The continued growth of the bottom-line sales numbers should sing and chirp loudly at the end of each quarter.

When clients contact me for PR/Marketing help, their concerns commonly center around what they have ‘heard’ is the latest marketing thing that they have not yet embraced. While keeping abreast of market trends is important, the hunt for success as a publisher of a magazine or a manufacturer or service provider to a niche industry is closer to hand than you might think.

A good place to start building your brand is utilizing objective guidance to build a marketing strategy that makes sense for your particular product or service.

Thought leadership writers that address your prospective client with honesty in a coherent messaging manner with a keen eye on how to better position your company can make the world of difference in how your business is perceived and supported. The latest ‘trend’ is not always the right one for your individual business model.

The second most common concern is one of money. How can the cost of hiring an experienced, professional writer with good marketing intuition and proven success at the job be justified?

Short term protocols such as one-off press releases or blog pieces thrown on to the website from random writers may be a cheap option but is not going to build a business long term. When you undertake the commitment to make marketing your priority by hiring professional help and executing a contract, it is important to embrace the fact that positive results are not going to follow in abundance right away.

Sure, there will be an uptick as the material cycles through the media channels, but it is the long game play you should be focused on, as this is the one that will set the opportunity to spin off into different directions later. What you invest now will easily be leveraged toward bigger sales for the future if you invest in talented writers with a capacity for strategic copy.

Working with not-for-profits is one of the most fulfilling aspects of my job for obvious reasons and I love working with clients in this realm. My idealistic 20+ year old self began writing professionally to share whatever knowledge I had amassed in my then limited experience in the equestrian and pet world with others.

Through the many blessings of my life my education in all things equine and animal, construction, manufacturing, farming, animal nutrition, tack, equipment, medical, travel, has grown exponentially so there has been much to share.

I have been privileged to work with several vets and other medical professionals to grow their business to build a retirement exit strategy; helped many small business owners navigate the flywheel marketing sphere; pioneered fresh ideas to help publishers develop bigger audiences and collaborated with marketing teams from large companies to improve their prowess in the marketplace.

For me helping others along the path to success is a joyful process. There is nothing better than working with good people to do good things.

When you have a passion for writing with integrity and good intent in the messaging there really is a wealth of work to be enjoyed. And I earnestly support my colleagues in the writing world, who seek to carve out their own publishing niches. A good example is the community resource magazine ( of which I am Editor and Co-founder), that grew exponentially over 10+ years, Catskill Horse. Many writers that began with a simple byline in return for their work have gone on to build successful writing businesses off the back of their experience working together with the team at “The Merry Band At The Catskill Horse”.

I urge folks not to be shy to reach out if they seek to grow their business ‘up’. Those young nesting ‘consumer’ birds will grow up and spread their wings. Why not help color their feathers and help them learn to fly with your service or product? It is not as complicated as it sounds when you know what you’re doing.”

If you would like to engage Nikki Alvin-Smith’s services via her company Horse in a Kilt Media Inc., please don’t hesitate to reach out to find out what’s on offer. Individually tailored package pricing is more affordable than you may think and having a professional content producer on board for your pet or equine business will make all the difference in your branding and market presence.

Trot in and visit Nikki Alvin-Smith, Horse in a Kilt Media Inc., to learn more about her stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full-service horse training facility. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607 434 4470