Nikki’s Notes: The Blog – Flag It or Flog It?

Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight

 “Statistics on the relevance and usefulness in building a better business by utilizing the power of the ubiquitous blog are stunning.

The continued upswing in the benefits of blogging on a B2B or B2C level are worthy of note.

The blog is very much here to stay, and its reach is expected to continue to expand as a leading influence in sales conversion for businesses. Don’t take my word for it, though I have long held the blog close to my heart and have a passion for writing them, this is true according to many surveys and resources across the internet, including Impact, who offer stats such as:

 “Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.”

 “Once you write 52 or more blog posts, blog traffic generation increases by up to 77%.”  

 “Companies that blog get 55% more website visitors than those that don’t.”

 “Small businesses that blog get 126% more lead growth than small businesses that do not blog.”

 Amazingly, the list of benefits is even more extensive than these statistics define. Google any of the leading marketing maven sites and you’ll see for yourself.

My clients are well used to me expounding the virtues of utilizing blogs and developing their website archives as part of a content strategy. Perhaps the most difficult aspect for newbie blog writers to producing successful blog writing is coming up with a creative and engaging angle that delivers on both education and channeling or thought leadership.

Wordsmith wizardry is not just about AI writing and assistance from Grammarly, in fact it is as far from both as you can gallop. Don’t be shy to employ a proven professional writer that can bring more to your stable of marketing talent than generic content regurgitated like a choking horse. A painful experience you don’t want to see repeated.

DO saddle up and explore the blog trail. You’ll be glad you did.”

If you would like to engage Nikki Alvin-Smith’s services via her company Horse in a Kilt Media Inc., please don’t hesitate to reach out to find out what’s on offer. Individually tailored marketing package pricing is more affordable than you may think and having a professional content producer on board for your pet or equine business will make all the difference in your branding and market presence.

Trot in and visit Nikki Alvin-Smith, Horse in a Kilt Media Inc., to learn more about her stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full-service horse training facility. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Website: Horse in a Kilt
Cell: 607 434 4470