Nikki’s Notes: What’s In Store For This Year Of Twenty Twenty-Four

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Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight

 Breaking down stereotypes of marketing avenues is just one small challenge that 2024 will present at the door of B2C and B2B protocols. The ever expanding need to deliver short bursts of topical product news with unique flavor and sound byte style is not going away any time soon. Development of the next generation of excitement is in the works though. And folks may be surprised to learn where that is leaning and how ROI recycling is becoming green in a new way.

Keeping abreast of the upcoming marketing visions is a time-consuming enterprise. The learning curve that establishes a successful route for an individual brand is as varied as the network of tunnels that run under Madison Avenue. The energy needed to research and comprehend, analyze and determine best budgetary action, is a significant spend of time and resources no matter how large or small your enterprise.

The most successful marketing detours have always come to fruition due to an innate, creative viewpoint and the ‘feet firmly on the ground’ approach. As fresh marketing maneuvers continue to weave their way into all commercial competition the best answers are sometimes, not too surprisingly to us veteran marketeers, the simplest.

Yes, less is more. Consistency outwits flamboyant gestures. Truth in knowledge still reigns supreme. Timeless methods work but they do need to be dressed to kill in the modern version of James Bond. Marketing for twenty twenty-four does need to be shaken but not stirred. So don’t overlook the knowledge than an informed marketing expert can bring to your party. After all – new gadgets are fun to play with but at the end of the day, getting the job comes down to having proven marketing experience at providing and executing a winning strategy and knowing how to wield the power.

As I sit at J.F.K. Airport awaiting a midnight replacement for a BA flight that was supposed to fly at 8 a.m. this morning but was cancelled due to extreme high winds at London Heathrow grounding the incoming aircraft, I am reminded that we cannot change the weather. But we can change how we weather the storm and how we adjust our strategy to ensure we reach our destination in a state of good health, feeling good and delivering on promises made.

Looking for a new or better direction to building your business? You are invited to visit Horse in a Kilt Media Inc., to learn more about Nikki’s stable full of marketing skills as an artful content writer, equestrian blogger, columnist, video producer and scriptwriter, film production showrunner, professional photographer, and marketing specialist and strategist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog, and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 255 different magazine titles. Her clients include do/have included: equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm , a private dressage yard and organic hay farm in the Catskill Mountains of New York. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607 434 4470