Rethinking the Horse Business 2023 – How the Economy, the Horse Industry & the Internet are Affecting Horse Professionals

Can you recall the last time you felt so uncertain in what’s going on with the economy and your place within the industry? Certainly inflation, increased social media use and scrutiny and the current state of the industry is making an effect on your outlook as a horse professional. On March 6, 2023, tackles all these issues and concerns as part of our popular horse business seminar series.

Event: Rethinking the Horse Business 2023

Date: March 6, 2022

Time: 11:00 am Pacific, 1:00 pm Central, 2:00 pm Eastern

Format: Online – Attend via your phone or computer!

“Rethinking the Horse Business 2023” covers essential information about how the economy, horse industry trends, and the digital media marketplace are affecting horse business owners. Horse professionals will gain important insights and strategies to help them succeed in the current business climate and beyond.

Find out key economic indicators and how the horse industry is fairing. This webinar features information from both mainstream economic reports and key equine sales results from around the globe. It incorporates opinions from horse industry leaders and influencers. Plus, survey results from hundreds of horse business owners including professional riders, instructors, horse trainers, breeders, and stable operators.

Hear reports on how the Internet (i.e., mobile, social, and digital) is driving innovation in both horse business models and marketing strategies.  Attendees will learn which areas of the equestrian community are growing and gain valuable insight into new marketing strategies, trends, and equine business opportunities.

Gain critical insight into where the horse business is headed and identify the most viable horse business and marketing strategies for the coming year.

“‘Rethinking the Horse Business’ has proven to be the kind of webinar that has been useful for horse professionals of all backgrounds,” said Elisabeth McMillan, founder of Equestrian Professional and the presenter for this event. “There’s no shortage in topics to talk about in this one presentation.”

In coordination with Rethinking the Horse Business we are conducting our Annual Horse Business Survey. The results of this survey provide you with valuable insights into the overall health of horse businesses like yours.

Please take a moment to complete the survey after you register for Rethinking the Horse Business.

If you are serious about your career as a horse professional and the success of your horse business, you can’t afford to miss this webinar!

Rethinking the Horse Business 2023 is free to all horse professionals, but you must register to attend.

This is’s most popular webinar, so be sure to sign up early. You can learn more at

About Equestrian
Equestrian provides horse business education, resources, and support to horse professionals around the globe.  The site offers a wide array of programs, tools, and information to help horse trainers, riding instructors, breeders, stable operators, equine assisted programs, and professional riders run profitable businesses and build successful equestrian careers.

Contact: Elisabeth McMillan