ROB RISTAGNO drives dramatic online revenue growth for content creators. He’s a professional speaker, author, and the CEO of The Sterling Woods Group, a firm that helps companies lock in 50%+ growth. Rob and the team teach clients his Five Forces Framework, proven to increase sales in any environment.
Prior to starting Sterling Woods, Ristagno served as a senior executive at several niche media and e-commerce businesses, including America’s Test Kitchen, where Rob was COO. He started his career at McKinsey and holds degrees from the Harvard Business School and Dartmouth College.
Ristagno is the author of A Member is Worth a Thousand Visitors and a regular speaker at Specialized Information Publishers Association, Niche Media, and Software & Information Industry Association events. He has taught courses at Harvard University and Boston College.
Less is More: Grow Online Revenue with Just Your Best Customers
9:30 a.m. to 10:30 a.m.
Forget the small fish – follow your Whales! You’ve got great content and you want to use it to make more money online. This talk will show you just how to do that. We’ll start off by explaining why it’s vital to identify your very best customers, your “Whales,” like the casino and mobile gaming industries did, and focus relentlessly on their wants and needs. Then we’ll review specifics strategies for maximizing revenue from innovating with your most loyal fans and business partners. You’ll leave this interactive session with action steps, data, and case studies that will make you confident that you, too, can grow your equine publishing business online by focusing on your top customers.
Find Your Curveball – Launch New Products with the Content and Audience You Already Have
11:00 a.m. to 12:00 p.m.
We’re all trying to sell more digital ads - hiring new salespeople, tweaking compensation plans, packaging with print, etc. - but best case scenario we’re treading water. We’re stretched thin and sometimes - let’s face it - we’re burned out.
What if there were another way - a way to grow our business without relying so heavily on growing ad revenue? What if we could find our “curveball” - an opportunity that goes around the problem and instead focuses on a positive, predictable outcome.
In this interactive session, author, speaker, and former media executive Rob Ristagno will teach us how to use his Curveball framework to go around the threats in our industry and instead use our existing equine content and audience to dramatically grow our revenues with new products in the face of any market change.
Are you ready to find your Curveball?