Resources for Improving Your Publication

Below you'll find links to the AHP style guide as well as articles, past seminar presentations, videos on improving your publication in various topic areas:

AHP Horse Industry Survey sponsored by Intervet/Schering-Plough Animal Health and Pfizer Animal Health AHP Horse Industry Survey Overview Freelance Writer Compensation Survey Results Super Ideas (various topics) Freelancer Workshops Marketing and Surveys Internet Editorial and Writing

Advertising and Ad Sales Small But Mighty for Small Publishers Design Photography FISH! Philosophy Team Performance

AHP Horse Industry Survey sponsored by Intervet/Schering-Plough Animal Health and Pfizer Animal Health (PDF, 72 pages, 1202 KB) AHP Horse Industry Survey Overview AHP Style Guide (PDF, 78 pages, 420 KB) Freelance Writer Compensation Survey Results 45 Super Ideas in 45 Minutes 40 Ideas in 40 Minutes (2010) PDF) 45 Printing Production Ideas in 45 Minutes (2007) (PDF, 155 KB) 45 Ideas - Money Making Tips (2006) (PDF, 63 K) 45 More Super Ideas in 45 Minutes (2005) (PDF, 78 K) 45 More Super Ideas (2003) (PDF, 58 KB) 45 Super Ideas in 45 Minutes (2002) (PDF, 651 KB) Freelancer Workshops The Business of Freelancing: Selected Resources -- Jennifer Bryant and Audrey Pavia (91 KB) BOOK IT: An Author's and Publisher's Resource Guide to Equine Book  Publishing (PDF, 103 KB) Marketing and Surveys Rob Hendrickson on Social Media and More Image Development - Ryan Dohrn, HorseCity.com (PDF, 31 KB) Partnerships - Billy Smith, AQHA (PDF, 111 KB) Cross Marketing - Mark Gochman, Equestrian Adventurer (PDF, 101 KB) The Survey Says - Robert Bolson, BloodHorse Publications (PowerPoint, 866 KB) Question Design - Billy Smith, AQHA (PowerPoint, 620 KB) Internet Web Sites 101 - Susan Weiss, President, Net Tango (PDF, 116 KB) Advanced Web Sites (Susan Weiss, President, Net Tango (PDF, 138 KB) Optimizing Your Web Site -- Christy West, SkyGirl Media (Word, 2.3 MB/PowerPoint, 8.6 MB) Electronic Media: Beyond Pages, Developing Your Electronic Mix -- Ryan Dohrn, HorseCity.com (PDF, 187 KB) Video: Part 1 (Windows Media, 23:46 min., 63.2 MB) Video: Part 2 (Windows Media, 25:46 min., 68.5 MB) Editorial and Writing What Editors Need from Freelancers (2009 seminar, PowerPoint 2007 / PowerPoint 2003) 9 Things A First-Timer Should Know About Book Publishing (PDF, 131 KB) 10 Strategies To Increase Readership 7 Steps to Strategic Planning for Editors Developmental Copy Editing and Fact Checking (PDF, 104 KB) Get Free Writing Tips: Subscribe to Ann Wylie's Free E-zine

Advertising and Ad Sales How to Create Advertising that Sells -- Bruce Silverman (Zip file, 4,255 KB) (PDF, 16.4 MB) How to Sell to Ad and Media Agencies -- Bruce Silverman (PDF, 5.31 MB) Integrated Media Sales: Home Page Brandblocks -- Ari Rosenberg, Performance Pricing (XLS, 49 KB) The Good, the Bad, and Beautiful: Secrets to Drawing Out Your Prospects -- Carl Landau, Niche Media (PDF, 689 KB) Video: Part 1 (Windows Media, 21.4 MB) Video: Part 2 (Windows Media, 22:35 min., 44.1 MB) Video: Part 3 (Windows Media, 18:33 min., 36.2 MB) Video: Part 4 (Windows Media, 23:47 min., 46.4 MB) Perspectives on Professional Advertising Sales Media Kits and Ad Sales from an Agency Perspective (PDF, 99.6 KB) Advertising Readership Trends  Advertising Roundtable: The Inner Workings Of The Advertiser's Mind Small But Mighty for Small Publishers Small But Mighty Small, But Mighty IV: Educate Your Advertiser (PDF, 21 KB) Business and Publishing Solutions for Small Businesses (PDF, 69 KB) Design AuDience, a quarterly newsletter published by AURAS, a publication design firm owned by Rob Sugar (PDF, 707 KB) PhotoShop CS - Brian Wood, Director of Training, Evolve Computer Graphics Training, Inc. (PDF, 736 KB) Quark to InDesign (Brian Wood, Director of Training, Evolve Computer Graphics Training, Inc. (PDF, 391 KB) Digital For Dummies  Photography Using Good Photography in a Good Way -- Arnd Bronkhorst Video: Part 1 (Windows Media, 36:41 min., 97.5 MB) Video: Part 2 (Windows Media, 16:56 min., 45.0 MB) FISH! Philosophy For more information on the film, visit http://charthouse.com/film_fish.asp Team Performance Effective Team Performance -- Ralph Weickel, Advertising Manager of Blood-Horse Publications Video: Part 1 (Windows Media, 32:46 min., 62.3 MB) Video: Part 2 (Windows Media, 27:20 min., 70.9 MB) Video: Part 3 (Windows Media, 13:28 min., 34.9 MB) Video: Part 4 (Windows Media, 3:48 min., 9.9 MB)