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Publishing Industry Resources for Equine Media

Below you'll find links to the AHP style guide as well as articles, past seminar presentations, videos on various publishing topics:

2012 AHP Equine Industry Survey 2009-2010 AHP Equine Industry Survey 45 Ideas (various topics) Freelance Marketing and Surveys Internet Editorial and Writing

Advertising and Sales Small Publishers Design Photography Team Performance Social Media

2012 AHP Equine Industry Survey Sponsored by Kentucky Equine Research, Merck Animal Health and Pfizer Animal Health 2012 AHP Equine Industry Survey Overview (docx 39.9 KB) 2012 AHP Equine Industry Survey Summary Statistics (xls 518 KB) 2012 AHP Equine Industry Survey Supplemental Charts (xlsx 1.06 mb) 2009-2010 AHP Equine Industry Survey Sponsored by Intervet/Schering-Plough Animal Health and Pfizer Animal Health 2009-2010 AHP Equine Industry Survey Overview 2009-2010 AHP Equine Industry Survey Summary Statistics 2009-2012 AHP Results Discipline by Region Table 45 Ideas in 45 Minutes 45 Ideas on Transitioning Print to Digital Content (2012, PDF, 72.5KB) 45 Ideas on Photographing Different Disciplines (2011, PDF, 136KB) 40 Ideas in 40 Minutes (2010) PDF) 45 Printing Production Ideas in 45 Minutes (2007) (PDF, 155 KB) 45 Ideas - Money Making Tips (2006) (PDF, 63 K) 45 More Super Ideas in 45 Minutes (2005) (PDF, 78 K) 45 More Super Ideas (2003) (PDF, 58 KB) 45 Super Ideas in 45 Minutes (2002) (PDF, 651 KB) Freelance Selling Your Book to a Non-Equine Publisher - Milt Toby (2011) Freelance Writer Compensation Survey Results The Business of Freelancing: Selected Resources - Jennifer Bryant and Audrey Pavia (91 KB) BOOK IT: An Author's and Publisher's Resource Guide to Equine Book  Publishing (PDF, 103 KB) Marketing and Surveys Notes from Creativity and Creative Problem Solving with Bill Shelton (2011) Rob Hendrickson on Social Media and More Image Development - Ryan Dohrn, HorseCity.com (PDF, 31 KB) Partnerships - Billy Smith, AQHA (PDF, 111 KB) Cross Marketing - Mark Gochman, Equestrian Adventurer (PDF, 101 KB) The Survey Says - Robert Bolson, BloodHorse Publications (PowerPoint, 866 KB) Question Design - Billy Smith, AQHA (PowerPoint, 620 KB) Internet Web Sites 101 - Susan Weiss, President, Net Tango (PDF, 116 KB) Advanced Web Sites (Susan Weiss, President, Net Tango (PDF, 138 KB) Optimizing Your Web Site -- Christy West, SkyGirl Media (Word, 2.3 MB/PowerPoint, 8.6 MB) Electronic Media: Beyond Pages, Developing Your Electronic Mix -- Ryan Dohrn, HorseCity.com (PDF, 187 KB) Video: Part 1 (Windows Media, 23:46 min., 63.2 MB) Video: Part 2 (Windows Media, 25:46 min., 68.5 MB) Editorial and Writing Advice from the Comma Factory - Jaffe and Muncie (2012, PDF, 208 KB) AHP Style Guide (PDF, 78 pages, 420 KB) What Editors Need from Freelancers (2009 seminar, PowerPoint 2007 / PowerPoint 2003) 9 Things A First-Timer Should Know About Book Publishing (PDF, 131 KB) 10 Strategies To Increase Readership 7 Steps to Strategic Planning for Editors Developmental Copy Editing and Fact Checking (PDF, 104 KB) Get Free Writing Tips: Subscribe to Ann Wylie's Free E-zine

Advertising and Sales Digital Publishing Strategies - Ryan Dohrn (2011, PDF, 9048 KB) Selling Social Media - Ryan Dohrn (2011, PDF, 1531 KB) Notes from Selling Social Media with Ryan Dohrn (2011) NEW! Creating Multi-Media Sales Proposals that Work - Ryan Dohrn (2011, PDF, 3561 KB) NEW! How to Create Advertising that Sells - Bruce Silverman (Zip file, 4,255 KB) (PDF, 16.4 MB) How to Sell to Ad and Media Agencies - Bruce Silverman (PDF, 5.31 MB) Integrated Media Sales: Home Page Brandblocks - Ari Rosenberg, Performance Pricing (XLS, 49 KB) The Good, the Bad, and Beautiful: Secrets to Drawing Out Your Prospects - Carl Landau, Niche Media (PDF, 689 KB) Video: Part 1 (Windows Media, 21.4 MB) Video: Part 2 (Windows Media, 22:35 min., 44.1 MB) Video: Part 3 (Windows Media, 18:33 min., 36.2 MB) Video: Part 4 (Windows Media, 23:47 min., 46.4 MB) Perspectives on Professional Advertising Sales Media Kits and Ad Sales from an Agency Perspective (PDF, 99.6 KB) Advertising Readership Trends  Advertising Roundtable: The Inner Workings Of The Advertiser's Mind Small Publishers Small But Mighty Small, But Mighty IV: Educate Your Advertiser (PDF, 21 KB) Business and Publishing Solutions for Small Businesses (PDF, 69 KB) Design Planning Your Shift to a Digital Publication Workflow - Tanya Heins (2012, PDF, 3.01 MB) Flipping the Switch, Designing with Fewer Pages - Jim Nissen (2012, PDF, 435 KB) AuDience, a quarterly newsletter published by AURAS, a publication design firm owned by Rob Sugar (PDF, 707 KB) PhotoShop CS - Brian Wood, Director of Training, Evolve Computer Graphics Training, Inc. (PDF, 736 KB) Quark to InDesign (Brian Wood, Director of Training, Evolve Computer Graphics Training, Inc. (PDF, 391 KB) Digital For Dummies  Photography Ideas for Photographing Different Disciplines (2011, PDF, 136KB) Using Good Photography in a Good Way -- Arnd Bronkhorst Video: Part 1 (Windows Media, 36:41 min., 97.5 MB) Video: Part 2 (Windows Media, 16:56 min., 45.0 MB) Team Performance Effective Team Performance -- Ralph Weickel, Advertising Manager of Blood-Horse Publications Video: Part 1 (Windows Media, 32:46 min., 62.3 MB) Video: Part 2 (Windows Media, 27:20 min., 70.9 MB) Video: Part 3 (Windows Media, 13:28 min., 34.9 MB) Video: Part 4 (Windows Media, 3:48 min., 9.9 MB) Social Media Social Media Strengths and Strategies - Chad Mendell and Elisabeth McMillan (2012, PDF, 7.61 MB) Leveraging Social Media Success - Chad Mendell and Elisabeth McMillan (2012), PDF, 5.74 MB) Analytics Made Fun and Easy - Matt Bailey (2012, PDF, 7.84 MB) Online Marketing Tools, Part 1 - Matt Bailey (2012, PDF, 7.39 MB) Online Marketing Tools, Part 2 - Matt Bailey (2012, PDF, 5.79 MB) FaceBook and Twitter for Beginners Handout - Mandee Widrick (2011, PDF 187KB) Advanced Social Media Handout - Mandee Widrick (2011), PDF, 218KB)