Ariat Named Gold Buckle Sponsor of the Cowboy Channel Cowboy Christmas

Las Vegas Events is excited to announce a premium partnership with Ariat International as they become a Gold Buckle Partner of The Cowboy Channel Cowboy Christmas.  As an additional component of this partnership, Ariat will be the title sponsor of the Rodeo Live Stage held at this popular gift show now in its 35th year. The Ariat Rodeo Live Stage will see a redesign in 2021 and showcase the talents of Flint Rasmussen, Shane Minor and many others.

“We are pleased to announce Ariat as both a Gold Buckle sponsor of The Cowboy Channel Cowboy Christmas and the title sponsor of the Rodeo Live Stage,” said Bo Gardner, vice president of corporate marketing for Las Vegas Events. “One of the main components of The Cowboy Channel Cowboy Christmas, and a crowd favorite, is the programming schedule that can be found all day long on the Ariat Rodeo Live Stage. Bringing these two brands together will further allow attendees to embrace the overall experience and the Western lifestyle.”

“The Cowboy Channel Cowboy Christmas is the pinnacle of gift shows and draws attendees from all over the world,” said Susan Alcala, vice president of partnership marketing at Ariat.  “This partnership give us an expanded presence at one of the most sought-after events of the year as well as an opportunity to engage with our customers and fans who embrace the Western way of life.”

As the leader in innovative Western, English and Work footwear and apparel, Ariat was the first company to bring athletic shoe technology to equestrian sports and is the leading equestrian brand in the world. Ariat also sponsors top athletes from a variety of equestrian disciplines, including 26-time World Champion Trevor Brazile, 20-time WPRA All-Around Champion Jackie Hobbs-Crawford, 5-time World Champion Kaycee Feild, 5-time World Champion Luke Branquinho, and 4-time World Champion Bobby Mote.

To learn more about The Cowboy Channel Cowboy Christmas and the Ariat Rodeo Live Stage, visit

To learn more about Ariat, visit

To learn more about Las Vegas Events, visit

 About Las Vegas Events
Las Vegas Events is a private, not-for-profit organization that serves as the exclusive major special events agency for the city.  Founded in 1982, LVE is funded by hotel room tax. Through its Signature Event initiative, LVE has created a model to integrate all elements of special events and formally improve communication between event producers and Las Vegas’ hotel properties and sponsors. Since 1991, Las Vegas Events has produced, presented or supported more than 750 events.

About Ariat International, Inc.
Ariat was founded in 1993 to reimagine the boot for the modern rider. Our pursuit of functional innovation has raised the bar for performance, fit, and craftsmanship all in service to Ariat’s global community of world-class athletes, Olympians, and people like you. Our products are designed to outperform in the most demanding environments. Ariat is now one of the top western, equestrian, outdoor, and work brands in the world. The company takes its name from Secretariat, the greatest racehorse of all time.

Las Vegas Events
Michael Mack,
(702) 260-8605 or (702) 349-0023 (cellular)        

Erica Hess,