Reilly to Serve in New IEA Position as Director of Resource Development

The Interscholastic Equestrian Association (IEA) is excited to welcome Jo Ann Reilly in a newly created full-time IEA position as Director of Resource Development. A native of Northeast, Ohio, Reilly has spent nearly thirty years in marketing communications, fundraising development and government relations. She will work alongside IEA’s Marketing, Communications and Sales Department placing a special emphasis on strategies for growth and developing donor relationships for the organization.

Upon meeting Jo Ann, you will appreciate her positive force and articulate communication style,” says IEA Executive Director, Roxane Durant. “IEA has never had a formal Resource Development Director, and we are delighted to have Jo Ann’s expertise. We were astonished to have more than 200 outstanding applicants for this position, and Jo Ann stood out among the best.”

 In addition to her fundraising experience, Reilly is also the Founder of Pegasus Freedom Reins Ohio, a not-for-profit organization based in Plain City, Ohio. The non-profit serves individuals ages 16+ who have disabilities and who benefit from Agricultural Skills Development and Animal Therapies.

Through my work in government relations, I have learned the importance of standing up for what I believe in and advocating for what is important,” says Reilly. “For decades, I have been motivated by helping organizations grow their business, providing outreach services and helping raise awareness and tackling ‘the difficult projects’. I am thrilled to be joining IEA and look forward to helping develop their next 20 years of growth.

Reilly has been the owner of Pegasus Marketing Services since 1991 and is a member of PATH (Professional Association of Therapeutic Horsemanship) and EAGALA (Equine Assisted Growth and Learning Association). She also serves as a Board Member of the Ohio Rural Health Association and on the Advisory Board of Agribility, an Ohio State University Extension initiative. Reilly owns three horses and has two adult children.

About the Interscholastic Equestrian Association (IEA):
Now in its 20th year, the IEA has over 14,000 members across the United States and the Bahamas riding and coaching Hunt Seat, Western and Dressage disciplines. The non-profit 501(c)3 IEA was organized to promote and improve the quality of equestrian competition and instruction available to middle and secondary school students (grades 4-12) and is open to public and private schools and barn teams. There is no need for a rider to own a horse because the IEA supplies a mount and tack to each equestrian for competitions. Its purpose is to set minimum standards for competition, provide information concerning the creation and development of school associated equestrian sport programs, and to generally promote the common interests of safe riding instruction. For more information, visit

Media Contact:
Kimber Whanger
Director of Marketing & Communications | 614.542.9415

Image available on request.