Are You Talkin To Me? A New Way To Reach The Equestrian Market

“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling…good storytelling…is a vital component of a marketing campaign.” – Gary Halbert, author, marketing practitioner.

Truer words were never spoken when it comes to engaging a customer. So, what’s your story?

Creating awareness… brand positioning…promotion…there’s a story to tell to an engaged audience. The Barngoddess Chronicles , on-line equestrian lifestyle publication, will tell your story with a unique value proposition…in-depth, and in a personal way! Our endorsement adds the strength of credibility and confidence that we have established with our readers to your offerings.

A few examples –

Citraquin, by Draw It Out – “Ain’t No Flies On Me”

Equine Affaire, Inc. –          “Equine Affaire”

Ralph Lauren –                  “The Equestrian Style Of Ralph Lauren”

The Barngoddes Chronicles provides direct access to your customers in a distinctive way.

“Marketing is not about the stuff you make, but about the stories you tell.” Seth Godin, author “Permission Marketing: Turning Strangers into Friends and Friends into Customers.”

These elements were combined to define permission marketing, first publicized in Godin’s book:

  • Anticipated: people will anticipate the service/product information from the company.
  • Personal: the marketing information explicitly relates to the customer.
  • Relevant: the marketing information is something that the consumer is interested in.    

 The Barngoddess Chronicles will tell your story in a distinctive way. Contact Janet Winters, author & publisher, at

Janet Winters
Barngoddess Enterprises

AHP has not verified the factual statements in any message and AHP assumes no responsibility for the contents of, or any damage resulting from, any communication in the Newsgroup. Publication in the Newsgroup is not an endorsement by the organization of any product, person, or policy.