“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling…good storytelling…is a vital component of a marketing campaign.” – Gary Halbert, author, marketing practitioner.
Truer words were never spoken when it comes to engaging a customer. So, what’s your story?
Creating awareness… brand positioning…promotion…there’s a story to tell to an engaged audience. The Barngoddess Chronicles , on-line equestrian lifestyle publication, will tell your story with a unique value proposition…in-depth, and in a personal way! Our endorsement adds the strength of credibility and confidence that we have established with our readers to your offerings.
A few examples –
Citraquin, by Draw It Out – “Ain’t No Flies On Me”
Equine Affaire, Inc. – “Equine Affaire”
Ralph Lauren – “The Equestrian Style Of Ralph Lauren”
The Barngoddes Chronicles provides direct access to your customers in a distinctive way.
“Marketing is not about the stuff you make, but about the stories you tell.” Seth Godin, author “Permission Marketing: Turning Strangers into Friends and Friends into Customers.”
These elements were combined to define permission marketing, first publicized in Godin’s book:
- Anticipated: people will anticipate the service/product information from the company.
- Personal: the marketing information explicitly relates to the customer.
- Relevant: the marketing information is something that the consumer is interested in.