Martha Josey Signature FLAIR® Equine Nasal Strip Debuts at Josey Ranch

Barrel racing is in full swing at the Josey Ranch in Karnack,Texas! This weekend is the Josey Reunion 4D Barrel Race, a $10,000 added barrel race open to any barrel racer who has attended a Josey Clinic, and next weekend is the Josey Jr World 4D Barrel Race. Running for $10,000 added money, the Josey Jr World Barrel Race is open to any barrel racer 20 years old or younger and is one of the longest running youth barrel races in the country.

Coinciding with these exciting barrel races is the debut of a custom FLAIR Strip specially designed for World Champion Barrel Racer Martha Josey. Emblazoned on the red Strip is the phrase “Get the Money!!” along with Martha’s signature. The Signature FLAIR Strip will be awarded for prizes and available for sale at the Josey Western Store.

Martha Josey and her late husband R.E. founded the Josey Ranch in 1967 and have spent 55 years teaching future generations. The Josey Ranch is the longest-running rodeo school in the world and has had over 300,000 students attend their clinics. In addition to other honors, Martha is a WPRA, AQHA, and NBHA World Champion, she has been inducted into the Cowgirl Hall of Fame, has competed at National Finals Rodeo for four consecutive decades, and received an Olympic Team Gold medal and an Individual Bronze medal at Calgary in 1988. She also has been a featured athlete on the iconic Wheaties box. Martha is truly a living legend!

Achieve Equine, maker of FLAIR Strips, is a proud sponsor of the Josey Ranch. Onsite May 11-14 at the Jr World event will be Hanna Hartman from Achieve Equine, offering FLAIR Strip applications and providing product education about the many benefits of FLAIR Strips. Competitors and spectators alike can find Hanna in front of the Josey Western Store.

 About Achieve Equine, LLC: Achieve Equine is a worldwide distributor of innovative, evidence-based products. We partner with carefully selected equine brands to deliver safe, functional and validated technologies that improve the health and safety of horse and rider. Achieve Equine is the maker of FLAIR® Equine Nasal Strips and the exclusive North American distributor of VIP Equestrian Half Pads and Iconic Equestrian Saddle Pads. For more information, please visit

About FLAIR® Equine Nasal Strips: Developed by veterinarians, FLAIR Strips are drug-free, self-adhesive nasal strips that support horses’ nasal passages and promote optimum respiratory health of equine athletes at every level of competition. Eight clinical studies have been conducted on FLAIR Strips at leading equine research centers. The Strips are clinically proven to make breathing easier, reduce fatigue, conserve energy, quicken recovery, and reduce lung bleeding. Visit to learn more and shop today.

Contact: Hanna Hartman

Images available upon request.