Swedish Brand Committed to Creating Equestrian Products that Empower Women, Gives Back to Organization Dedicated to Raising Awareness of Sexual Misconduct Prevention in Sport
Equestrian Stockholm Ambassador, Sophie Jahn, Shares Personal Story of Abuse in Equestrian Sport as Part of Company’s #RideforWomen Campaign
Equestrian Stockholm, a Swedish based fashion equestrian brand known for its commitment to nature and for designing products that inspire and empower women, is launching the Stone Blue and Wild Rose Collections to benefit the non-profit organization, WeRideTogether.today. Two flawlessly feminine collections with an edge, Wild Rose symbolizes power and determination while Stone Blue captures joy, connection, and confidence. The collections’ newly designed Imperia Top is made with recycled polyester and incorporates mesh, fabric sleeves and the Equestrian Stockholm logo across the back. The Wild Rose and Stone Blue Collections also include a matching saddle pad, fleece bandage, and ear bonnet. The new collections are available for purchase at EquestrianStockholm.com. 5% of the profit from these collections during the month of June will benefit WeRideTogether
“After connecting with Ambassador Sophie Jahn and hearing her story of domestic violence and abuse in equine sport, we wanted to give back to an organization that empowers women,” said Johanna Ingelsson, CEO & Founder of Equestrian Stockholm. “Women like Sophie represent the DNA of Equestrian Stockholm; bravery to advocate for transparency and meaningful dialogue around all forms of misconduct and abuse in equestrian sport. We applaud the work WeRideTogether does around the controversial but important topic and are grateful to give back to a cause that aligns with one of our pillars to empower women (#Rideforwomen).”
Founded in 2021, #WeRideTogether started as an awareness campaign and educational website designed to empower, inform and unite the equestrian community around sexual misconduct prevention. Showcasing powerful first-person interviews from sexual abuse survivors, WeRideTogether.today promotes transparent dialogue around sexual misconduct, raises awareness for the many forms grooming and abuse can take and helps diminish the stigma and fear of coming forward by giving survivors a safe platform to share their voices. The organization has since grown into a 501c3 and is creating a blueprint to help make all sports safer for youth, amateur, and professional athletes.
Visit WeRideTogether.today to watch compelling PSAs, find educational tools and resources, and learn how you can help keep sports safe for everyone. You can find a complete list of partners at #WeRideTogether.today/Partners. For more information on becoming an official partner of #WeRideTogether, please email carrie@weridetogether.today.
About Equestrian Stockholm
Equestrian Stockholm was founded in 2015 and strives to create equestrian products that inspire women to go for their goals and follow their dreams. All their collections are inspired by the passion for horses and nature’s beautiful places and phenomena. They offer innovative and high-quality products that will be used and loved for a long time with luxurious details and nature in mind. Today, Equestrian Stockholm is present in over 30 countries worldwide, has a turnover of more than SEK 100 million and is the biggest equestrian brand on Instagram. For more info visit www.equestrianstockholm.com @esstockholm
MEDIA CONTACT – For requests and questions, please contact:
Lauren Kay // Remarq // lauren@remarqinc.com – 310-409-8754 or
Mikaela Ramström //Equestrian Stockholm// Mikaela.ramstrom@equestrianstockholm.com