International equestrian sports network Horse & Country (H&C) and Ridely, the market-leading rider training app, have come together to offer active riders easier access to the best and most diverse range of premium quality equestrian content in the world.
The two companies have been at the forefront of the transformation of the equestrian media landscape in recent years, leading the video revolution and developing strong, complimentary platforms and content rosters.
H&C focuses primarily on live sport, training, and entertainment. Its streaming platform, H&C+, offers members more than 500 days of live sports coverage every year as well as training content featuring many top riders. In addition, the company has developed an unrivaled portfolio of entertainment titles, offering behind-the-scenes insight into the people and personalities within the sport. Popular titles include All Star Academy, Swipe Up Kick On, Daisy Dines With, Lights Camera Atkinson, Born to Ride, and Back to Basics.
In addition to H&C+, H&C also runs linear channels that are distributed across cable systems and free ad-supported streaming television (FAST) services, such as Samsung TV Plus and LG Channels, as well as sports specialist streamer, FUBO. Overall, H&C reaches more than 1.5 million people every month, helping raise the profile of the sport, the athletes, and some of the most prominent equestrian influencers, many of whom got their first breakthrough appearing in H&C shows.
Ridely is the leading app for equestrians looking to improve their riding. Ridely specializes in creating premium quality, bite-size training clips allowing members instant access to world-class knowledge across multiple disciplines. The breadth and depth of Ridely’s content is matched only by the quality of its talent roster, which features legends such as Charlotte Dujardin, Carl Hester, Ingrid Klimke, and Meredith Michaels-Beerbaum, plus some of the very best up-and-coming young talent including Joe Stockdale, Jack Whitaker, and Lillie Keenan. Every day, Ridely helps thousands of riders to learn, improve, and become the best riders they can be.
The first phase of the partnership will include three key elements:
- Joint Membership: Beginning on August 10, 2023, Ridely and H&C+ will offer a combined membership package. New members to both platforms will have full access to all features of the Ridely PRO and H&C+ Annual services for a single payment of $169.99, a significant discount against separate subscriptions to each.
- Single Sign-On: H&C and Ridely have created a new subscription journey that provides seamless access to both services through a single sign-on for joint members. Additional cross-platform features, such as combined search, are in the pipeline.
- Content Adaptation and Creation: As part of the partnership, each partner will be showcasing a selection of content from the other to illustrate what is on offer. An initial series, entitled The Ridely Show, has been produced from Ridely training content and will run on H&C’s linear channels. The series will introduce Ridely talent to a broader audience and let viewers know they can now sign up for the H&C+ and Ridely PRO bundle. At the same time, short-form clips from H&C content, branded Train with H&C+, will be available within Ridely’s public chat groups with links to the joint subscription journey.
H&C Chairman and CEO Heather Killen said, “The digital landscape in the equestrian world is at an exciting stage with many innovators developing tightly targeted projects with great potential. At H&C we believe the next step is to offer active equestrians a choice of services that suits their needs under a single subscription umbrella, offering real value and utility to our customers and the businesses that want to reach them. Our partnership with Ridely is a great example of what we believe the future will look like.”
Ridely Founder and CEO Ingrid Sundqvist said, “This partnership will create great value for equestrians seeking to learn more and discover inspiring content. Ridely and H&C have the same type of audience but different offerings, which makes this partnership a very natural fit.”
H&C Media Contact:
Tattie Singer
Director of Strategic Partnerships, North America
tatties@horseandcountry.tv
781-985-0796
Ridely Media Contact:
Nicole Graf
US Country Manager
nicole@ridely.com
508-577-1144
About Ridely
Ridely is the digital training partner for equestrians on all levels and disciplines, supporting them to increase their learning, find solutions to their problems, and become the very best rider they can be. Learn from 450+ filmed riding exercises with 65 top trainers, including 11 Olympians such as Carl Hester, Charlotte Dujardin, Henrik von Eckermann, Ingrid Klimke, and Andrew Hoy. Join a structured training program that takes you towards your goals, and get advice from real educated trainers in our supportive community groups. Ridely also offers an interactive training calendar and the possibility to live share your rides to make sure someone has your back if you should fall off when riding alone. (tagline – “Your digital training partner”)
About Horse & Country
Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.
About the Joint Membership
This annual subscription combines the H&C+ standard membership and the Ridely PRO plan. This offer is currently only available to new members. Please view full terms and conditions for the H&C+ agreement here, and for Ridely PRO here.