Marketing Coordinator

POSITION SUMMARY:

The Marketing Coordinator works with Marketing Strategists to strategize and implement cost-efficient and effective marketing campaigns with various departments and program managers. The Coordinator will focus on implementation, management and analytics for marketing tactics to promote AQHA shows, events and programs. This position will also have a primary role in supporting AQHA digital marketing and social media initiatives.

ESSENTIAL FUNCTIONS:

  • Create and implement the tactical elements execution of strategic plans through specific initiatives to meet the objectives of the strategy.
  • Oversee the delivery of projects and make adjustments as necessary to ensure they are delivered to specifications and high standards
  • Implementation of annual strategic plan/playbook and deliverables including some or all of the following:
    • Primary research – conducting surveys and focus groups
    • Secondary (online) research
    • Data analysis
    • Media planning – digital and traditional media
    • Budgeting
    • Analytics
  • Project management
  • Ensuring that creative projects meet strategic guidelines provided
  • Managing and ensuring plan execution and reporting is completed according to project timelines
  • Pulling and reporting campaign analytics; creating report presentations, when needed
  • Collect and analyze feedback from departments and other project users to gauge satisfaction and success
  • Examples of projects the Marketing Coordinator will be responsible for:
    • Digital marketing: social media, web banners, search-engine-optimized content writing, email marketing
    • Information packets: brochures, pocket folders, cut sheets, etc.
    • Direct mail pieces: postcards, letters, coupons, invitations
    • Sponsor promotion: speeches, email blasts, newsletters, banners
    • Public relations: press releases, public service announcements, email and letter notices
    • Advertising: print ads, radio spots, TV spots, web banners, billboards
    • Proposal development: reviewing proposals and project summaries
    • Marketing plan facilitation: outlining major deliverables for internal and external use

 KNOWLEDGE, SKILLS AND ABILITIES:

  • Excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail
  • Agency experience or experience working with multiple advertiser/client accounts preferred
  • Project management background
  • Familiarity with web technologies (content management systems, social media tools, blogs, etc.)
  • Familiarity with SEM/SEO strategies
  • Familiarity with email marketing automation systems like Hubspot
  • Familiarity with project management systems like Asana

 EXPERIENCE AND EDUCATION:

  • Bachelor’s Degree in marketing, communications, business, public relations, or equivalent work experience
  • 3-5 years of professional service experience with an emphasis on account management, strategic plan development, budget management and project management
  • Marketing: 3+ year (Required)
  • 3 years social media marketing experience (specifically Facebook)
  • Qualified candidates should be prepared to submit a portfolio demonstrating examples of their work
  • Working knowledge of equine industry

To apply, please click here: https://www.aqha.com/careers-and-internships

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