Breyer Animal Creations® (www.BreyerHorses.com) was a winner of the 2021 Equine Industry Vision Award as well as a finalist for the 2021 National Toy Hall of Fame. Known for exquisite replicas of horses of all breeds including Triple Crown Winners and Olympians, Breyer is the home of popular toys, crafts and play sets. BreyerFest® is an annual immersive brand event attracting over 34,000 in-person attendees and thousands more from 100+ countries through virtual participation. Breyer’s partnership with Imagine Entertainment includes the development of a live action series titled Breyer Hollow. Located in Northern New Jersey, 73-year-old Breyer is a family-owned business.
Job description
We are looking for an experienced, creative and hands-on Marketing Communications Manager to join our team! You will be responsible for developing and implementing communications strategies for Breyer to increase brand awareness and engagement.
Duties and responsibilities
- Develop, implement and manage a communications strategy for Breyer to increase brand awareness and engagement.
- Strategies to include social media, public relations, advertising, co-promotions, and influencer relationships.
- Concept and write press releases, advertising promotions, product launch content, video and commercial scripts, public relations campaigns and more.
- Engage and manage a team of freelance copywriting and video production talent to create robust content to market to a variety of audiences for both acquisition and retention purposes.
- Edit all outsourced materials for style, accuracy and voice.
- Develop and implement promotional strategies for product and event launches to support the sales, events and product development teams.
- Set and monitor KPIs for all activities and make adjustments as necessary.
- Stay up to date with latest advertising, public relations and social media best practices and technologies; as well as trends in the toys, collectibles, and equestrian industries
- Collaborate with ecommerce, marketing, events, sales and product development teams
- Network with industry professionals and influencers to stay informed of trends and best practices
Requirements
- Passionate about marketing, results driven, with enthusiasm for Breyer brand
- Exceptional writer, editor and proofreader
- Proven ability to manage teams of freelancers, interns and/or staff
- Experience creating content and managing promotional campaigns
- Outstanding multitasking skills; ability to lead and do
- Critical thinker, good listener, with problem-solving skills
- 5+ years working in a full-time marketing communications role
- Bachelor’s degree with a demonstrated interest in marketing, communications or public relations
Reeves International is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
We offer a competitive salary and comprehensive benefits package in a pleasant, suburban work environment.
Please send cover letter and resume to jobs@reevesintl.com