Allison Malenfant and Connie DeMaio, the founders of REDINGOTE, the women’s outerwear brand known for its signature one-piece jumpsuit, are announcing their acquisition of FITS Riding, the famed breeches company beloved by dressage riders, endurance riders, and eventers.
FITS is known for its patented PerforMAX™ full seat leather technology, which has two US patents and one European patent. All FITS breeches are the result of countless hours of research into the physics of riding, a range of technical materials, and the most flattering and comfortable fits. Dedicated to the art and science of riding apparel, the company also offers a complete line of schooling and show apparel as well as accessories.
“We launched REDINGOTE in 2018 with a similar mission to revolutionize women’s equestrian outerwear,” says co-founder Allison Malenfant. “Our patented cold-weather coverall design has a ‘cult-like’ following across a wide variety of disciplines in the horse world.” She noted that the one-piece sells out every season and they have since added a collection of separates.
The addition of FITS to Allison and Connie’s business portfolio will augment their current offerings in the equestrian apparel market by expanding into new and different categories. Both FITS and REDINGOTE are rooted in the belief that excellent design has the power to solve problems, make life easier, and ultimately give the wearer freedom and joy.
“The businesses will continue to operate as separate brands,” says co-founder Connie DeMaio. “The brands will share a common goal to provide the best solutions for horsewomen everywhere by introducing pieces that blend innovation, comfort, and beauty.”
The word “redingote” (pronounced: redding-goat) is a French derivative of the English words “riding coat” and is defined as a 19th century highly tailored outdoor riding coat for inclement weather. REDINGOTE has reinvented the item using today’s technical advancements and modern sensibilities for the 21st century equestrian.
About REDINGOTE
We’re REDINGOTE, a small business with a big mission: to help you stay warm, dry, and comfortable in every season of your life. It’s where modern comfort meets equestrian style.
We believe in functional, stylish, and flattering outerwear that truly works. We believe in the power of design to solve problems and we are dedicated to creating technical, innovative pieces that can be worn in different ways and layered easily. We believe that better design makes life easier.
We source the finest materials to create thoughtful performance apparel. So whether you’re working at the barn or going to a horse show, REDINGOTE makes sure you’re always protected from the elements in style!
About FITS Riding
FITS Riding wear is the first and only choice for thousands of equestrian athletes.
Our patented products are the result of an intense pursuit of giving riders an enduring advantage and the most comfortable fit. We constantly research the physics of riding; the spectrum of technical materials; and the newest sewing techniques, seeking the characteristics that matter most – high performance, outstanding comfort, and flattering fit.
The FITS design team are themselves riders, with years of state-of-the-art athletic product development experience. All FITS designs are born out of repeated trial and unmatched commitment to quality. FITS is proud to have raised the bar for technical innovation in equestrian wear. We invite you to wear FITS, For the Ride of Your Life.
To learn more:
Contact Allison and Connie at info@redingoteequestrian or 803-226-0195
Visit the websites – www.redingoteequestrian.com and www.fitsriding.com
Follow Redingote Equestrian and FITS Riding on Facebook
Follow @redingote_equestrian and @fitsridingltd on Instagram
CONTACT:
Allison Malenfant & Connie DeMaio
REDINGOTE
info@redingoteequestrian.com
803-226-0195
Images available upon reques