Where We Go From Here!
By Amy Sales, March 8, 2025
Today is the final day of National Horse Protection Week, (click here) but for the EQUUS Foundation, every day is a day devoted to protecting America’s horses. From the very start 23 years ago, the EQUUS Foundation has sought to recognize the impact of horses on our lives – past, present and future – and that we …
Continue reading “Where We Go From Here!”
Once in a Lifetime Opportunity
By Amy Sales, March 7, 2025
Acquiring and Managing Editor for Trafalgar Square Books Trafalgar Square Books, the leading publisher of equestrian books, seeks a highly organized team player to report directly to the Publisher. This dual-role of Acquiring and Managing Editor is central to our mission of publishing outstanding works on horses and horse sports. The position involves assisting in the acquisitions process, managing …
Continue reading “Once in a Lifetime Opportunity”
The Patriot Fort Worth and Hooey Junior Patriot to Stream Live on Roping.com and Ride TV, March 6-16, 2025.
By Amy Sales, March 7, 2025
FORT WORTH, Texas – The Patriot Fort Worth and Hooey Junior Patriot competitions return to the Will Rogers Memorial Complex from March 6-16, 2025, bringing together the best in youth and open rodeo events. Fans can catch all the action live and on-demand via Roping.com and Ride TV, gaining a front-row seat to the hundreds of thousands of dollars being paid out across multiple disciplines. The Patriot …
Morris Communications Takes the Reins of the NRS Event Center
By Amy Sales, March 6, 2025
Continuing its commitment to robust growth for western sports and lifestyle, Morris Communications is proud to enter a long-term relationship with National Roper’s Supply to operate and develop the events center and its guest accommodations. The Ranch at NRS is located alongside the primary NRS storefront in Decatur, Texas. Morris Communications Company has prided itself …
Continue reading “Morris Communications Takes the Reins of the NRS Event Center”
More than ‘Four on the Floor’ with Equine Guelph Horse Trailer Safety Course
By Amy Sales, March 6, 2025
-Guelph, ON – Mar. 6, 2025 Everyone wants stability and control when setting off on an adventure with their four-legged friends. Your season of safe journeys begins with many crucial safety checks. Equine Guelph is excited to announce the next online offering of Horse Trailer Safety, to help you check all the important horse boxes. …
Continue reading “More than ‘Four on the Floor’ with Equine Guelph Horse Trailer Safety Course”
Horizon Structures Presents Series: The Self-Service Horse Barn
By Amy Sales, March 6, 2025
by Nikki Alvin-Smith The self-service horse barn is coming of age for several reasons. There is an increasing need for horse housing for horse owners in suburban and urban areas that seek the emotional and physical health rewards of equine ownership. Commonly affordability of the land and stabling required for such an enterprise is limited …
Continue reading “Horizon Structures Presents Series: The Self-Service Horse Barn”
Meghan Brady Champions Equestrian Travel and Community Engagement Through the Equestrian Travel Association and Galloping Getaways Podcast
By Amy Sales, March 6, 2025
Middleburg, Virginia — Meghan Brady, founder and Member Liaison of the Equestrian Travel Association (ETA), has emerged as a pivotal figure in promoting equestrian travel and enhancing community engagement within the industry. With a commitment to raising awareness and fostering connections among members, travel agents, and the media, Meghan has made significant strides in advocating …
Horse Illustrated’s Webinar Series Features Dr. Rick Mitchell in Next Episode
By Amy Sales, March 5, 2025
(Durham, N.C.; March 5, 2025) – Horse Illustrated is pleased to welcome Dr. Rick Mitchell, a veterinarian who has served the United States Equestrian Team for decades, to the March edition of Horse Illustrated’s Webinar Series on Wednesday, March 12, at 3:00 p.m. (ET). Growing up in North Carolina, Rick Mitchell competed in foxhunting and …
Continue reading “Horse Illustrated’s Webinar Series Features Dr. Rick Mitchell in Next Episode”
Around The Corner with L.A. Berry: Racing Memorabilia Exhibit Opens in May
By Amy Sales, March 5, 2025
ALBANY, NY – For the month of May 2025, the Clifton Park-Halfmoon Public Library ‘Around the Corner’ exhibit will share horse racing memorabilia and unique collectibles accrued by 2017 AHP Chris Brune Spirit Award recipient L.A. Berry over a 50-year career in horse sport journalism that still includes writing about Thoroughbreds and Thoroughbred horse racing …
Continue reading “Around The Corner with L.A. Berry: Racing Memorabilia Exhibit Opens in May”
UK Ag Equine Programs welcomes all to the Horsey Hustle 5K, benefiting student enrichment
By Amy Sales, March 5, 2025
The 4th annual University of Kentucky Horsey Hustle 5K Run/Walk will be held at Coldstream Park on April 13. The proceeds provide financial support in valuable extracurricular activities for UK Ag Equine Programs students. By Holly Wiemers LEXINGTON, Ky., (Mar. 5, 2025) – The University of Kentucky Ag Equine Programs at the Martin-Gatton will host …
American Horse Council President Julie M. Broadway Receives Second President’s Award from the Professional Association of Therapeutic Horsemanship International
By Amy Sales, March 5, 2025
DENVER, CO – The Professional Association of Therapeutic Horsemanship International (PATH Intl.) takes great pride in the exceptional individuals who tirelessly ensure delivery of and take action to advance the high-quality equine-assisted services (EAS) offered at PATH Intl. Member Centers. PATH Intl. congratulates the winner of its 2024 President’s Award, Julie M. Broadway, president of …
AHC submits formal request to USDA on Horse Protection Act regulations
By Amy Sales, March 4, 2025
Following the public release of the proposed new regulation for the Horse Protection Act (HPA) in August 2023, the American Horse Council (AHC) has actively engaged with the United States Department of Agriculture (USDA) to convey our concerns. In December 2024, we formally requested a postponement due to regulatory ambiguities. This request was granted, moving …
Continue reading “AHC submits formal request to USDA on Horse Protection Act regulations”
National Museum of Racing and Hall of Fame to celebrate 75th anniversaryof its founding with a series of special exhibitions and programs throughout 2025
By Amy Sales, March 4, 2025
SARATOGA SPRINGS, N.Y. — The National Museum of Racing and Hall of Fame is celebrating the 75th anniversary of its 1950 founding with numerous special exhibitions, a variety of signature events, and expanded programming throughout 2025. Special exhibitions include Laying the Foundation: The Architecture of the National Museum of Racing and Hall of Fame (now …
HHYF 2025 Travel Schedule Begins In April
By Amy Sales, March 3, 2025
Anderson, IN – With spring right around the corner, the Harness Horse Youth Foundation (HHYF) has finalized its 2025 calendar of events which includes educational programs, field trips, guest appearances, as well as outreach activities. Ellen Taylor, HHYF Executive Director said “At HHYF, we are focused on our mission – 2025 is business as usual, …
Continue reading “HHYF 2025 Travel Schedule Begins In April”
“THE MUSTANGS: AMERICA’S WILD HORSES” IS STREAMING FOR FREE ON PBS
By Amy Sales, March 3, 2025
Actor Robert Redford, Olympic Equestrian Jessica Springsteen and Musician Patti Scialfa Springsteen Put the Spotlight on an American Icon in Documentary Soundtrack Features Bruce Springsteen, Willie Nelson, Emmylou Harris and Original Song by Oscar, Grammy and Emmy winner Diane Warren The Mustangs: America’s Wild Horses is available online for free on PBS.org and on the PBS …
Continue reading ““THE MUSTANGS: AMERICA’S WILD HORSES” IS STREAMING FOR FREE ON PBS”
EQUINE AFFAIRE IS AN EDUCATIONAL EXTRAVAGANZA: Learn all about horses, mules, and donkeys in Ohio, April 10-13!
By Amy Sales, March 3, 2025
COLUMBUS, OH, March 3, 2025 – With just a few weeks to go until Equine Affaire in Ohio returns, it’s time to unfurl the purple carpet and welcome our 2025 class of clinicians! From versatile cowboys and cowgirls to dressage riders, eventers, and hunter-jumpers, this year’s line-up of equestrian educators, coaches, instructors, and industry experts …
March Kicks off Vaccination Season! Safeguard Your Equine Partner
By Amy Sales, March 3, 2025
Guelph, ON – Mar. 3, 2025 Equine Guelph’s Vaccination Equi-Planner is a cutting-edge healthcare tool designed to help horse owners protect their valuable equine partners. This innovative tool provides a starting point to discuss a comprehensive vaccination schedule with your veterinarian that will be tailored to each horse’s unique needs, aiming for optimal health and performance. …
Continue reading “March Kicks off Vaccination Season! Safeguard Your Equine Partner”
Monty Roberts Rethinks How We Keep Horses in Stalls
By Amy Sales, March 3, 2025
Solvang, California – February 28, 2025 – Monty Roberts, the world-renowned horse trainer, is challenging the traditional way horses are kept in stalls. Roberts believes that retrofitting barns and stables can create more movement for horses, leading to happier and healthier animals. “Horses are designed to move,” says Roberts. “When they are confined to small stalls, they …
Continue reading “Monty Roberts Rethinks How We Keep Horses in Stalls”
Monty Roberts Brings World-Renowned Horse Training Methods to Argentina
By Amy Sales, March 3, 2025
Witness the Legendary “Horse Gentler” in Action at Nuestro Caballo Polo Arenas, March 27 & 28, 2025 Argentina – Buenos Aries, Argentina – March 1, 2025 – Prepare to witness a transformative experience as the legendary horse trainer, Monty Roberts, brings his world-renowned gentle training methods to Argentina. Monty Roberts will be demonstrating his revolutionary Join-Up® …
Continue reading “Monty Roberts Brings World-Renowned Horse Training Methods to Argentina”
EQUUS Television Network Proudly Unveils Its Equestrian Book Program
By Amy Sales, February 28, 2025
If you are an author or a book company that sells horse books you need to consider the EQUUS Television Network (EQTVN) all new Equestrian Book Program designed to give you and your book well-deserved exposure. The EQTVN Equestrian Book Program offers an innovative platform empowering equestrian authors to showcase their book to a worldwide equestrian …
Continue reading “EQUUS Television Network Proudly Unveils Its Equestrian Book Program”
HorseGrooms Insiders Membership: A New Way to Support the People Who Keep Horses at Their Best
By Amy Sales, February 28, 2025
WELLINGTON, FL – HorseGrooms, the global platform dedicated to supporting professional grooms, has launched its HorseGrooms Insiders membership—an exclusive opportunity for grooms to learn from top professionals and access invaluable resources to enhance their careers. HorseGrooms is committed to keeping horsemanship alive and improving horse welfare through education and community support. What is HorseGrooms Insiders? …
HorseGrooms’ Remarkable Year of Growth and Impact
By Amy Sales, February 28, 2025
WELLINGTON, FL – Over the past year, HorseGrooms has experienced an incredible period of growth, cementing its role as a leading advocate for grooms in the equestrian industry. From in-person MeetUps and online resources for grooms to industry partnerships and winning The Plaid Horse Small Business Grand Championship, HorseGrooms is making a lasting impact on …
Continue reading “HorseGrooms’ Remarkable Year of Growth and Impact”
Educational Opportunities Offered for Pony Club Members and Horse Lovers of All Ages at the 2025 USPC Convention in the Great Lakes Region
By Amy Sales, February 28, 2025
February 28, 2025 (Lexington, KY) — As a leader in equestrian education, the United States Pony Clubs (USPC or Pony Club) dedicates itself to this mission year after year with the USPC Convention, an annual meeting that involves dozens of educational workshops for anyone interested in horses, along with leadership training, awards presentation, and hands-on …
EQUUS Television Network Encourages More Filmmakers to Enter Equestrian Films into the Tryon International Film Festival
By Amy Sales, February 28, 2025
Dates: October 9-12, 2025Location: Tryon, NC The Tryon International Film Festival (TRIFF) is looking for more equestrian films to feature in its 2025 lineup. Since partnering with the EQUUS Television Network (EQTVN) in 2023, TRIFF has actively encouraged equine filmmakers to submit their work. Submission Guidelines How to Submit Key Dates Categories TRIFF offers a …
Come For Tea and ‘T’ With The Dutchess Of Chadwick And Me – Nikki Alvin-Smith Invites You To Enjoy Her Latest Creative Works
By Amy Sales, February 28, 2025
There are many red-letter days in our lives and I wanted to share with you all a very special one on my writing journey. March 1st, 2025, marked the release of my first work of fiction, The Dutchess of Chadwick. This novel centers on the tale of star-crossed lovers that navigate life through the Gilded …
Palm Equestrian Academy’s Cyril Pittion-Rossillon Begins 2025 Teaching Tours with Midwest in May
By Amy Sales, February 28, 2025
Cyril Pittion-Rossillon, graduate of the French National Riding School in Saumur, brings a unique perspective to riding instruction and coaching. Having competed on the Open Jumper Circuit and through Preliminary Eventing in France, Cyril is no stranger to having learned, practiced then learned to teach French Classical Dressage Principles in his early education. After more …
Follow Sand N My Bootz Saturdays on Palm Equestrian Academy’s Social Pages
By Amy Sales, February 28, 2025
Sand N My Bootz is the current equine ambassador for Palm Equestrian Academy. The 5-year-old AQHA/APHA buckskin gelding by Spooks Gotta Gun is the poster boy for the longevity training program using classical dressage principles that the team of Lynn Palm, Cyril Pittion-Rossillon and Marie-Frances Davis practice and profess. Joining the team as a 3-year-old, …
Continue reading “Follow Sand N My Bootz Saturdays on Palm Equestrian Academy’s Social Pages”
University of Kentucky hosts successful Pre-Veterinary Experience Day
By Amy Sales, February 28, 2025
Students from across the United States interested in veterinary school participated in the workshop designed to showcase career paths and valuable insights. Published on Feb. 28, 2025 Article LEXINGTON, Ky.— By Holly Wiemers Close to 100 college students from 25 different universities and colleges across the nation with aspirations to become veterinarians attended the University …
Continue reading “University of Kentucky hosts successful Pre-Veterinary Experience Day”
Humane Society to become “Humane World for Animals” to better reflect the organization’s mission and presence 70 years after founding
By Amy Sales, February 28, 2025
Organization debuts new ad campaign featuring exclusive music from supporter and Grammy-nominated global pop superstar Sia WASHINGTON (Feb. 13, 2025) – The Humane Society of the United States and Humane Society International announced today that they will change their name to Humane World for Animals to clarify their longstanding shared mission to create lasting change …
Top IEA Youth Equestrians Head to Lake St. Louis, MO for IEA Hunt Seat & Dressage National Finals
By Amy Sales, February 27, 2025
Columbus, OH – Feb 27, 2025 – For twenty-three years, the Interscholastic Equestrian Association (IEA) has provided opportunities for tens of thousands of youth equestrians to be able to compete at local, regional and national levels without the expense of owning a horse. On April 24–27, 2025, the 23rd annual IEA Hunt Seat and Dressage …
PATH Intl. Receives Two Significant Grants to Help Resolve the Increased Demand for Equine-assisted Services at its Member Centers
By Amy Sales, February 27, 2025
DENVER, CO – The Professional Association of Therapeutic Horsemanship (PATH Intl.) announces the receipt of two significant grants aimed at accommodating an increased demand for equine-assisted services (EAS) at its 767 member centers. Both grants came from outside the equine industry, highlighting the increased awareness and recognition of the benefits derived from EAS for individuals …
2025 Emerging Leader Award RecipientsThe American Quarter Horse Association presents the AQHA Emerging Leader Award winners for 2025, presented by Farnam.
By Amy Sales, February 27, 2025
The American Quarter Horse Association announces the 10 recipients of the 2025 AQHA Emerging Leader Award: AQHA and Farnam are thrilled to recognize these young adults for their outstanding leadership abilities and service to the equine industry through the Emerging Leader Award. This award is for young adults, ages 21-35, and acknowledges success in their …
4 Sales-Boosting Strategies Every Equestrian Entrepreneur Needs on the How to Market Your Horse Business Podcast with Denise Alvarez
By Amy Sales, February 27, 2025
February 27, 2025 – Is sales a struggle for you? Many equestrian entrepreneurs say they get horses but when it comes to selling, they take a hard pass. Here’s the reality: It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your …
Horses and Humans Research Foundation Invites You to a Free Webinar on March 9, 2025: The Inspiring Journey of U.S. Para Dressage Riders at the 2024 Paralympic Games
By Amy Sales, February 26, 2025
Chagrin Falls, OH- February 26, 2025: Horses and Humans Research Foundation (HHRF) is thrilled to announce our upcoming free webinar: The Inspiring Journey of U.S. Para Dressage Riders at the 2024 Paralympic Games. Celebrate the historic achievements of the U.S. Para Dressage team at the 2024 Paralympic Games in this exclusive and inspiring webinar. Join …
Horizon Structures Presents Series: Dogs and Stables
By Amy Sales, February 26, 2025
by Nikki Alvin-Smith Many horse owners are also dog owners, and responsibilities of dog ownership are sometimes elevated when it comes to working in the same space with both the noble equine and people’s best friend on a day-to-day basis. Whether that be running a busy farm, caring for tiny humans in addition to backyard …
Continue reading “Horizon Structures Presents Series: Dogs and Stables”
The American Horse Council Presents: “The Business of Horses”
By Amy Sales, February 25, 2025
The American Horse Council is excited to present our first quarter webinar of 2025, “The Business of Horses” featuring Jen Shah, Tax Director at Dean Dorton, on Monday, March 10, 2025, at 1:00 PM ET. AHC President, Julie Broadway, stated, “From understanding the complex tax rules to how to structure your operations, there are just …
Continue reading “The American Horse Council Presents: “The Business of Horses””
Unlock the Secret to YouTube Success with Ryan Rose on the How to Market Your Horse Business Podcast with Denise Alvarez
By Amy Sales, February 25, 2025
February 26, 2025 – Should YouTube be part of the growth strategy for your equine business? If you’re purely looking at numbers, then it’s an overwhelming yes — with more than 2.5 billion active monthly users, YouTube is the second-largest search platform in the world. But, where do you start? A great place to begin …
The Number One Equestrian Podcast is Coming To Wellington International!
By Amy Sales, February 24, 2025
The Plaidcast Live is in Wellington! Join host Piper Klemm, Publisher of The Plaid Horse at the Wellington Club at the Wellington International Showgrounds on February 25th for a discussion with special guests about equestrian sport. Tickets are FREE and required for entry. Don’t miss this chance to meet with fellow horse community members and …
Continue reading “The Number One Equestrian Podcast is Coming To Wellington International!”
Horizon Structures Presents Series: Tidy-Up Tips For The Horse Barn
By Amy Sales, February 24, 2025
by Nikki Alvin-Smith Equestrians want more time riding and less time barn cleaning. While the meditational moments of mucking out a stall can be a peaceful interlude for some horse owners, others find the daily chores are time-consuming necessities that take valuable training time away from their precious hours at the barn. What to do? …
Continue reading “Horizon Structures Presents Series: Tidy-Up Tips For The Horse Barn”
WESTERN HORSEMAN ANNOUNCES NEW EDITOR
By Amy Sales, February 21, 2025
Award-Winning Magazine Maintains Its Standard of Excellence in Welcoming the Newest Member to the Team FORT WORTH, TEXAS (February 21, 2025) — Western Horseman, the world’s leading horse magazine, announces the appointment of Kristen Schurr as the new editor. Schurr will succeed Amanda Devan, who has played a vital role in the Western Horseman team …
Continue reading “WESTERN HORSEMAN ANNOUNCES NEW EDITOR”
National Snaffle Bit Association Releases 2025 World Championship Show Schedule
By Amy Sales, February 21, 2025
The National Snaffle Bit Association has released the show schedule for the 2025 NSBA World Championship Show and Breeders Championship Futurity, which will take place August 7-17 at the Built Ford Tough Livestock Complex in Tulsa, Oklahoma. The schedule can be viewed or downloaded at nsba.com/world-show. About The NSBA World Championship Show, Breeders Championship Futurity …
Continue reading “National Snaffle Bit Association Releases 2025 World Championship Show Schedule”
Limited Opportunities Remain to Qualify for $250,000 Annual Wild Horse Training Competitions
By Amy Sales, February 20, 2025
Georgetown, Texas – Texas based nonprofit, Mustang Champions, is calling on horse trainers and competitors to adopt a Bureau of Land Management (BLM) mustang by April 15, 2025, to qualify for its prestigious events: Mustang Challenge and Mustang Classic. These competitions showcase the versatility and trainability of America’s wild horses, offering substantial rewards for participants …
Equine Guelph Offers Sickness Prevention in Horses Course on World Horse Day – Free Global Registration for One Day Only!
By Amy Sales, February 20, 2025
-Guelph, ON – Feb-21-2025. World Horse Day has been celebrated on March 1st every year since it was created in 2005 to raise awareness of equine welfare and protection. For the 20th anniversary of World Horse Day, Equine Guelph would like to celebrate by offering horse owners the opportunity to reduce the occurrence of ill horses. …
National Museum of Racing announces 2025 Hall of Fame finalists
By Amy Sales, February 20, 2025
SARATOGA SPRINGS, N.Y. — Eight racehorses, seven trainers, and one jockey account for the 16 finalists that will comprise the National Museum of Racing’s 2025 Hall of Fame ballot, as chosen by the Museum’s Hall of Fame Nominating Committee. The finalists are racehorses Blind Luck, Game On Dude, Groupie Doll, Havre de Grace, Kona Gold, …
Continue reading “National Museum of Racing announces 2025 Hall of Fame finalists”
Undefeated Good Cheer among Nominees to $750,000 Central Bank Ashlandon Opening Day of Keeneland Spring Meet
By Amy Sales, February 20, 2025
LEXINGTON, KY (Feb. 20, 2025) — Keeneland will kick off its 2025 Spring Meet on Friday, April 4 with 10 races featuring the 88th running of the $750,000 Central Bank Ashland (G1), the year’s first Grade 1 stakes for 3-year-old fillies. A total of 96 horses – led by Godolphin’s undefeated Good Cheer– have been nominated to the …
Keeneland’s $1.25 Million Toyota Blue Grass Attracts Champion Citizen Bull among 133 Nominees
By Amy Sales, February 20, 2025
LEXINGTON, KY (Feb. 20, 2025) —Keeneland’s 101st running of the $1.25 million Toyota Blue Grass (G1) on Saturday, April 5 has attracted 133 nominees – including champion Citizen Bull – to the iconic springtime fixture for 3-year-olds. With a $250,000 purse increase this year, the Toyota Blue Grass joins the Coolmore Turf Mile (G1) as Keeneland’s two $1.25 …
The Future for Horses — In Their Hands!
By Amy Sales, February 20, 2025
The EQUUS Foundation announced the award of $25,000 in scholarships to twenty undergraduate and graduate level students enrolled in equine studies and veterinary programs at 16 institutions of higher learning listed on the EQUUS Foundation’s Equine Education Network. The EQUUS Foundation wishes to thank our Education Partners, Dr. Jenn Gates Nassar, Hilltop Bio and the …
Continue reading “The Future for Horses — In Their Hands!”
Leading Equestrian Publisher Trafalgar Square Books Is Sold
By Amy Sales, February 19, 2025
As of January 1, 2025, leading equestrian publisher, Trafalgar Square Books, has been acquired by The Stable Book Group, which has offices in Petaluma, CA, and Brooklyn, NY. The team there is helmed by publishing veterans Chris Gruener, CEO; Keith Riegert, President; and Brooke Warner, COO. The Stable Book Group will house a group of …
Continue reading “Leading Equestrian Publisher Trafalgar Square Books Is Sold”
Can Spirulina Help Horses Recover Faster from Intense Exercise?
By Amy Sales, February 18, 2025
-Guelph, ON – Feb. 18, 2025 Elevating performance and seeking the competitive edge is what makes equine supplements a billion-dollar industry, but what makes the difference between a supplement that creates expensive urine and a nutritional supplement that could actually have an impact? Associate professor at the University of Guelph, Wendy Pearson and Ph.D. candidate …
Continue reading “Can Spirulina Help Horses Recover Faster from Intense Exercise?”
2025 Thoroughbred Makeover Accepted Trainers Announced
By Amy Sales, February 18, 2025
The Retired Racehorse Project (RRP) announced today the list of participating trainers accepted to compete at the 2025 Thoroughbred Makeover and National Symposium, presented by Thoroughbred Charities of America. The world’s largest retraining competition for recently-retired racehorses and former broodmares takes place on October 8-11, 2025 at the Kentucky Horse Park in Lexington and will …
Continue reading “2025 Thoroughbred Makeover Accepted Trainers Announced”
DEFYING GRAVITY, EQUESTRIAN-STYLE: Get your tickets for Fantasia today!
By Amy Sales, February 14, 2025
COLUMBUS, OH, February 14, 2025 – Equestrians have always known how to defy gravity. After all, isn’t that what we do every time we swing a leg over our favorite horse’s back, set our sights and hearts toward the next jump in the course, or practice a piaffe? Even a headlong gallop makes us feel …
Continue reading “DEFYING GRAVITY, EQUESTRIAN-STYLE: Get your tickets for Fantasia today!”
FEI, Level III International Course Designer Mark McGowan to Host Exclusive Show Jumping Course Design Clinic in Morriston, FL
By Amy Sales, February 14, 2025
Morriston, FL – March 17, 2025 – Jennifer Ohlsson is proud to host an exclusive Show Jumping Course Design Clinic & Seminar featuring FEI Level III Course Designer, Mark McGowan. “Mark is exceptionally knowledgeable and personable. It has always been a pleasure to work with him, and I look forward to hosting and sharing an …
Dan Patch Awards Silent Auction to Benefit HHYF, USHWA Youth Programs
By Amy Sales, February 13, 2025
Anderson IN —The Dan Patch Awards Dinner is rapidly approaching and along with it, the annual silent auction held in conjunction with the evening’s festivities. The Harness Horse Youth Foundation and United States Harness Writers Association industry outreach programs will benefit from the proceeds. The all-inclusive online portion of the auction offering nearly 30 lots including some …
Continue reading “Dan Patch Awards Silent Auction to Benefit HHYF, USHWA Youth Programs”
Share Your Expertise at the 2025 PATH Intl. Conference, November 7-9, in Denver, CO
By Amy Sales, February 13, 2025
Denver, CO – The Professional Association of Therapeutic Horsemanship International (PATH Intl.) invites abstract submissions related to equine-assisted services (EAS) for the associations’ premier event, the PATH Intl. Conference being held November 7-9, 2025, in Denver, CO. A broad spectrum of session content is needed to offer a rich and rewarding experience for all attendees …
Save the Date: Mustang Challenge 2025 – The Richest Western Discipline Mustang Competition Returns to Las Vegas
By Amy Sales, February 12, 2025
Las Vegas, NV – Mustang Challenge 2025, the richest Western discipline mustang competition, is set to return to South Point Casino in Las Vegas! This highly anticipated event brings together top trainers, skilled competitors, and passionate horse enthusiasts to celebrate the incredible versatility, athleticism, and spirit of America’s mustangs. Event Dates: July 10-12, 2025Location: South …
Horse Illustrated’s New Webinar Series Features Pat Parelli in Next Episode
By Amy Sales, February 12, 2025
(Durham, N.C.; February 12, 2025) – Horse Illustrated is pleased to welcome Pat Parelli, one of the most influential figures in natural horsemanship worldwide, to the February edition of Horse Illustrated’s Webinar Series on Wednesday, February 19, at 3:00 p.m. (ET). For more than 40 years, Parelli’s innovative approach to training horses has transformed the …
Continue reading “Horse Illustrated’s New Webinar Series Features Pat Parelli in Next Episode”
Equine Guelph and the Equine Disease Communication Center Announce the New Biosecurity Risk Calculator 2.0
By Amy Sales, February 12, 2025
A new, innovative online healthcare tool to help horse owners better manage and understand biosecurity risks is now available through a partnership between Equine Guelph and the Equine Disease Communication Center (EDCC). The Biosecurity Risk Calculator is designed to assess and manage infectious disease risks. The new partnership between Equine Guelph and the EDCC will …
Altano Group Partners with Performance Equine Associates to Advance Veterinary Standards
By Amy Sales, February 12, 2025
[Lexington, KY] – In an exciting development within the equine veterinary community, Altano Group, an international leader in equine veterinary medicine, is announcing Performance Equine Associates, a renowned full-service equine hospital and ambulatory practice located in Thackerville, Oklahoma, near the Texas state border, has joined the Altano Group. Altano Group, known for its dedication to …
Keeneland Spring Meet Ticket Sales Open Feb. 18
By Amy Sales, February 12, 2025
Tickets sold on tickets.Keeneland.com/racing; sales also include Derby Day at Keeneland LEXINGTON, KY (Feb. 12, 2025) – Keeneland will open ticket sales for its 2025 Spring Meet, to be held April 4-25, on Tuesday, Feb. 18 at 9 a.m. ET. A variety of ticket options for Dining, Grandstand reserved seating and General Admission will be available. All tickets must …
Continue reading “Keeneland Spring Meet Ticket Sales Open Feb. 18 “
In Remembrance: Claiborne Bishop
By Amy Sales, February 12, 2025
Gladys, Va. – Feb. 11, 2025 – The Intercollegiate Horse Shows Association’s (IHSA) leadership expressed their sadness at the passing of Claiborne Bishop. Martha Claiborne Smith Bishop was a dedicated rider, trainer, coach, revered horsewoman and honored IHSA leader. With her husband Tom, she was the recipient of the IHSA Lifetime Achievement Award in 1996. …
Continue reading “In Remembrance: Claiborne Bishop”
NATIONAL SNAFFLE BIT ASSOCIATION ANNOUNCES ONLINE STORE
By Amy Sales, February 11, 2025
The National Snaffle Bit Association has launched an online store featuring a variety of NSBA-branded merchandise available for purchase. Members and horse enthusiasts can browse a selection of clothing and hats ranging from fleece shirts, hoodies and joggers to polos and t-shirts, pullovers and outerwear as well as headwear, which all proudly display the NSBA …
Continue reading “NATIONAL SNAFFLE BIT ASSOCIATION ANNOUNCES ONLINE STORE”
Horizon Structures Presents Series: Put Your New Barn Jigsaw Together – Channel Your Inner Designer
By Amy Sales, February 10, 2025
by Nikki Alvin-Smith Many horse owners are creative spirits at heart and most like things how they like them. Particularly when it comes to horse care. Specific preferences and ideas are abundant, whirling around in their heads as they fashion their perfect barn. And why not utilize the wealth of first-hand experience working around horses …
The Cat Enright Equestrian Mystery Series Moving to Film: Now Scouting Locations and Casting Horses
By Amy Sales, February 10, 2025
Ashland City, TN––The internationally award-winning Cat Enright equestrian mystery series, authored by Lisa Wysocky, is going to film. The (as yet untitled) film will be an adaptation of the first book in the series, The Opium Equation. Shooting will begin in the fall of 2025 in the Lexington, Kentucky and Nashville, Tennessee areas. The producers will …
AQHA-PATH Intl. Equine-Assisted Services Horse of the Year Award Winners Announced
By Amy Sales, February 10, 2025
The American Quarter Horse Association partners with the Professional Association of Therapeutic Horsemanship International to award $15,000 to the 2024 Equine-Assisted Services horses of the year. The Queens Pistol and Big Money Duke are the AQHA-PATH Intl. Equine-Assisted Service Horse of the Year Award winners for 2024. “The versatility of the American Quarter Horse is …
Horses and Humans Research Foundation Announces John M. Kundtz as New Board President
By Amy Sales, February 10, 2025
Chagrin Falls, Ohio – February 10, 2025: The Horses and Humans Research Foundation (HHRF), dedicated to advancing global knowledge of horse-human interactions and their impact on the health and wellness of both people and horses, proudly announces the election of John M. Kundtz as the new President of its Board of Directors. With over 35 years of board …
Premier Equestrian All-Purpose Footing for grass fields provides Stronger Roots and Better Turf.
By Amy Sales, February 10, 2025
Sandy, Utah February 10, 2025 – Premier Equestrian, a leading provider of premium equestrian surfaces, is proud to announce the successful implementation of its All Purpose Footing at the Desert International Horse Park (DIHP) grass field for the upcoming Premier Equestrian Week, February 12-16, 2025. Premier Equestrian’s All Purpose Footing, known for its ability to …
Nikki’s Notes: Fits and Starts Marketing Is Madness
By Amy Sales, February 10, 2025
Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight One of the most important protocols for marketing and advertising success is frequency. The best returns on investment in either category, don’t come from a one off big spend but a smart and frequent campaign of small bites. At Horse in a Kilt Media …
Continue reading “Nikki’s Notes: Fits and Starts Marketing Is Madness”
Authenticity Sells: Why AI-Generated Horse Images Are Hurting Brand Trust
By Amy Sales, February 10, 2025
Shelley Paulson, Equine Photographer and Industry Thought Leader, Publishes Insightful Analysis on AI’s Role in Equine Advertising With the rapid rise of AI-generated imagery, the equestrian industry is facing an authenticity crisis in marketing and advertising. In her latest blog post, “Authenticity Sells: Why AI-Generated Horse Images Are Hurting Brand Trust,” award-winning equine commercial equine …
Continue reading “Authenticity Sells: Why AI-Generated Horse Images Are Hurting Brand Trust”
2025 APHA WORLD SHOW PROMISES OVER $1.6M IN CASH & PRIZES
By Amy Sales, February 7, 2025
FORT WORTH, TEXAS—With 400+ classes, Youth scholarships galore and over $1.6 million in cash and prizes, the 2025 APHA Word Show promises to be an event you won’t want to miss. The event takes place June 20–July 6, 2025, in Fort Worth, Texas. The APHA World Championship Show features an all-scholarship Youth show, with $100,000 …
Continue reading “2025 APHA WORLD SHOW PROMISES OVER $1.6M IN CASH & PRIZES”
AMERICAN PAINT HORSE FOUNDATION UNVEILS ITS NEW MISSION PILLARS DURING INAUGURAL “DRINKS WITH A LEGEND” EVENT ON MARCH 1
By Amy Sales, February 7, 2025
Join us March 1, 2025, for an unforgettable evening hosted by the American Paint Horse Foundation at the historic John Wayne Museum in Fort Worth, Texas. FORT WORTH, TEXAS—Sip, savor, support: Make plans to be part of the inaugural “Drinks with a Legend” event March 1 at the historic John Wayne Museum in Fort Worth, …
FULL GALLOP AHEAD FOR EQUINE AFFAIRE!
By Amy Sales, February 7, 2025
COLUMBUS, OH, February 7, 2025 – The jury’s still out on whether the groundhog’s weather predictions will hold true, but here’s one prediction you can assuredly hang your riding hat on: Equine Affaire is coming! This April 10-13, join us at the Ohio Expo Center in Columbus for four days of all things equine as …
Continue reading “FULL GALLOP AHEAD FOR EQUINE AFFAIRE!”
Federal District Court ruling weakens key soring protections but leaves USDA oversight intact
By Amy Sales, February 5, 2025
WASHINGTON— The Humane Society of the United is calling upon Congress to pass the Prevent All Soring Tactics (PAST) Act following a recent federal district court ruling in Texas that vacated key provisions of a United States Department of Agriculture Final Rule published in May 2024. The decision weakens critical protections against horse soring—a practice …
American Regent Animal Health, makers of Adequan® i.m. (polysulfated glycosaminoglycan), and The Professional Association of Therapeutic Horsemanship International (PATH Intl.) are proud to announce the 2024 PATH Intl. Veterinarian of the Year
By Amy Sales, February 5, 2025
DENVER, CO – The Professional Association of Therapeutic Horsemanship (PATH Intl.) takes great pride in the exceptional veterinarians who serve at PATH Intl. Member Centers across the country, ensuring high quality of life for the equines that partner with humans in equine-assisted services (EAS). PATH Intl. is pleased to announce the winner of the 2024 …
American Horse Council announces new addition to Board of Trustees
By Amy Sales, February 5, 2025
Effective February 1, 2025, Amber Florence, SVP of Finance and Business Planning for the Jockey Club, will join the American Horse Council (AHC) Board of Trustees, filling the seat long held by Matt Iuliano, EVP of the Jockey Club. Florence will serve as Trustee and Treasurer. Florence is a seasoned accounting professional with 23 years of …
Continue reading “American Horse Council announces new addition to Board of Trustees”
American Horse Council Announces Future Leaders Professional Development Scholarships
By Amy Sales, February 4, 2025
Beginning in 2025, the American Horse Council (AHC) Foundation will offer five (5) “Future Leaders Professional Development” Scholarships to cover the cost of conference registration for Agriculture/ Equine college students wishing to attend the AHC Annual Conference in Washington DC. Interested students will find the scholarship application on the AHC website www.horsecouncil.org Applications will be …
Leading equestrian firms Horseware Ireland and EquiFit announce Merger
By Amy Sales, February 4, 2025
Horseware Ireland and EquiFit form Strategic Partnership to further enhance Customer Experience February 4, 2025- Dublin, Ireland and Dedham, MA, United States: Global equine brand leader, Horseware Ireland and EquiFit, the US-based innovator of advanced equestrian equipment and performance gear, have announced that the companies will merge their businesses, bringing together two complementary forces to …
Continue reading “Leading equestrian firms Horseware Ireland and EquiFit announce Merger”
Back on Track Honors the Horses Serving America’s Veterans
By Amy Sales, February 4, 2025
The EQUUS Foundation is pleased to announce the inaugural recipients of the Back on Track Veteran Services Grants – a unique grant program for equine charities in the United States that provide Equine Assisted Services that specifically recognizes the accomplishments of the equines who are improving the lives of veterans and their families. In early …
Continue reading “Back on Track Honors the Horses Serving America’s Veterans”
Nikki’s Notes: A Horse Owner Wouldn’t Employ A Plumber To Train Their Horse
By Amy Sales, February 4, 2025
Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight Employing a company to boost your brand, sales and marketing prowess is not something to be taken lightly. It’s perhaps not too surprising to see some fairly serious faux pas statements and weird approaches taken by the generic ‘big boys’ in the space, regardless …
Continue reading “Nikki’s Notes: A Horse Owner Wouldn’t Employ A Plumber To Train Their Horse”
Horses and Humans Research Foundation Welcomes Mary Elena Moran to the Equine Well-Being Committee
By Amy Sales, February 4, 2025
Chagrin Falls, OH- February 4, 2025: Horses and Humans Research Foundation (HHRF) is thrilled to welcome our newest Equine Well-Being committee member! Mary Elena Moran of Goshen, NY has been professionally training horses for the last 22 years and specializes in relationship/connection based horsemanship practices, police horse training, and facilitating the transformation of rescued horses. Her …
Win a Trip for Two to the US Equestrian Open Jumping Final
By Amy Sales, February 3, 2025
US Equestrian is proud to present the inaugural US Equestrian Open Jumping Finale on March 29, 2025, in Wellington, Fla., and one winner and guest will have the opportunity to join the excitement. The US Equestrian Winter Sweepstakes is open now through Feb. 15, 2025, at USEF.org/sweepstakes and is free to enter. The winner will …
Continue reading “Win a Trip for Two to the US Equestrian Open Jumping Final”
AAEP Publishes Equine Viral Hepatitis Guidelines
By Amy Sales, February 3, 2025
Newly published Equine Viral Hepatitis Guidelines from the American Association of Equine Practitioners (AAEP) provides comprehensive information and instruction for equine veterinarians concerning transmission, risk factors, clinical signs, diagnostics and other considerations for two viral causes of liver damage in horses: equine parvovirus-hepatitis (EqPV-H) and equine hepacivirus (EqHV). The guidelines document incorporates updates to guidance …
Continue reading “AAEP Publishes Equine Viral Hepatitis Guidelines”
Promote Your Equine Event with EQUUS Television Network
By Amy Sales, February 3, 2025
Do you have a horse show, trade fair, gala, convention, or other equine event to promote? The EQUUS Television Network has a Promo Package designed just for you! Get Noticed in the Equine Community With countless events happening across Western, English, Polo, Driving, Breed, Vaulting, and Racing disciplines, it’s easy for yours to get lost in the crowd. EQUUS …
Continue reading “Promote Your Equine Event with EQUUS Television Network”
Lydia Gray Takes the Reins of Driving Digest Magazine
By Amy Sales, February 3, 2025
ELBURN, Illinois, January 31, 2025 – Driving Digest magazine, the only independent, self-supported magazine in North America devoted exclusively to the sport of carriage driving, trots into 2025 with a new owner/editor/publisher. Dr. Lydia Gray, the magazine’s fourth editor in its rich 44-year history, is well-known in the equine industry for her 16 years as …
Continue reading “Lydia Gray Takes the Reins of Driving Digest Magazine”
Andrea Nevins’ Documentary ‘The Cowboy and The Queen’ Now Streaming on Apple TV and MasterClass
By Amy Sales, February 3, 2025
Featuring Monty Roberts and Queen Elizabeth II, the Film Chronicles an Unlikely Bond That Revolutionized Horse Training Featuring Monty Roberts and Queen Elizabeth II, the Film Chronicles an Unlikely Bond That Revolutionized Horse Training Los Angeles, CA – January 31, 2025 – Academy Award-nominated filmmaker Andrea Nevins’ latest documentary, The Cowboy and The Queen, is now …
Monty Roberts, “The Man Who Listens to Horses,” Invites Worldwide Certified Instructors to Celebrate His 90th Birthday
By Amy Sales, February 3, 2025
Solvang, CA – January 31, 2025 – Monty Roberts, the legendary horse trainer known as “The Man Who Listens to Horses,” is set to celebrate his 90th birthday on May 14, 2025. To mark this extraordinary milestone, Roberts is inviting his worldwide network of certified instructors to join him for a special celebration at his …
Horses and Humans Research Foundation Invites You to Attend a Free Webinar with Chris Irwin
By Amy Sales, January 31, 2025
Chagrin Falls, OH- January 31, 2025: Horses and Humans Research Foundation (HHRF) invites you to attend a free live webinar on Wednesday, February 12, 2025 at 7:00pm (EST) with Chris Irwin. Widely recognized as one of the most innovative leaders working with horses today, Horse & Rider magazine wrote, “nobody explains the horse/human relationship better than Chris …
NATIONAL SNAFFLE BIT ASSOCIATION ANNOUNCES JACK BENSON AWARD RECIPIENT
By Amy Sales, January 31, 2025
The National Snaffle Bit Association recently announced that the 2025 recipient of its prestigious Jack Benson Award is Bobby Smith, of Fort Worth, Texas. Bobby has worked for Miller International, parent company of CINCH Jeans and Rod Patrick Boots, for more than 20 years. He serves as vice president of CINCH Jeans and has been …
Continue reading “NATIONAL SNAFFLE BIT ASSOCIATION ANNOUNCES JACK BENSON AWARD RECIPIENT”
EQUUS Television Network Welcomes National Equine Media Veteran Pat Trowbridge to Its Sales & Marketing Team
By Amy Sales, January 31, 2025
(Wellington, FL) – EQUUS Television Network is proud to announce the addition of esteemed national equine media veteran Pat Trowbridge to its growing team, serving in a Sales & Marketing capacity. Trowbridge has been in the equine industry for over twenty-five (25) years. He has held various positions with most recent as English Group Publisher …
The Professional Association of Therapeutic Horsemanship International (PATH Intl.) is Pleased to Announce the 2024 PATH Intl. James Brady Professional Achievement Award Winner
By Amy Sales, January 31, 2025
DENVER, CO – The Professional Association of Therapeutic Horsemanship International (PATH Intl.) takes great pride in the exceptional individuals who tirelessly ensure delivery of and take action to advance the high-quality equine-assisted services (EAS) offered at PATH Intl. Member Centers. PATH Intl. is pleased to announce the winner of the 2024 PATH Intl. James Brady …
EQUUS Foundation Honors 2024 US Paralympic Dressage Team on March 2 in Wellington
By Amy Sales, January 31, 2025
March 2 promises to be the night to celebrate champions! The EQUUS Foundation will present its Spirit Award to the 2024 US Paralympic Dressage Team. The Spirit Award was established in 2023 to honor equestrians who have significantly elevated the image and desirability of horses. HONOREES 2024 US Paralympic Dressage Team Athletes Rebecca Hart, Fiona …
Continue reading “EQUUS Foundation Honors 2024 US Paralympic Dressage Team on March 2 in Wellington”
Amber Hofmaier and Drippin N’ Diamonds earn 2025 Mustang Magic Championship
By Amy Sales, January 30, 2025
Mustangs shine at Fort Worth Stock Show & Rodeo GEORGETOWN, TEXAS – The stakes were high at the 2025 Mustang Magic event held in Fort Worth, Texas, from January 23-25, 2025. With only 120 days to train their mustangs, 15 trainers from across the United States loaded up and traveled south to the Fort Worth …
Continue reading “Amber Hofmaier and Drippin N’ Diamonds earn 2025 Mustang Magic Championship”
James & Shari Ough Donate $25,000 to Increase Prize Money at Thoroughbred Makeover
By Amy Sales, January 30, 2025
The Retired Racehorse Project (RRP) announced today that thanks to a generous donation by James and Shari Ough, prize money for the Thoroughbred Makeover will be increased by $25,000 for the next five years, beginning with the 2025 event. This additional prize money will offer payout through tenth place for the new Championship format that …
EQUUS Television Network to Present LIVE Coverage of Frozen Fury on the Plains Rodeo from Cheyenne, WY February 8th.
By Amy Sales, January 30, 2025
Wellington, FL – [Date] – EQUUS Television Network is thrilled to announce the LIVE PRESENTATION of the highly anticipated Frozen Fury on the Plains Rodeo, a bucking bronc futurity match, straight from Cheyenne, WY, on February 8th, 2024 beginning at 6pm MST / 8pm EST. This premier rodeo event will be broadcast live and subscription-free …
“The Barngoddess Asks…Are You Ready For Spring?”
By Amy Sales, January 29, 2025
Ligonier PA: It’s time to face the music. This Sunday, the iconic groundhog, Punxsutawney Phil, will pop out of his den on Gobbler’s Knob in Punxsutawney, PA to predict our future. Will we endure more of the coldest, snowiest weather in recent history? Or will we be granted the pardon of an early spring? Visit …
Continue reading ““The Barngoddess Asks…Are You Ready For Spring?””
GSS, The Marketing Agency Partners with New Client John Haime to Elevate Equestrian Performance Coaching; GSS Continues Successful Expansion into Equestrian Market
By Amy Sales, January 29, 2025
GSS, The Marketing Agency is proud to announce its partnership with John Haime, a globally recognized performance coach and author of Ride Big – The Ultimate Guide to Building Equestrian Confidence. This collaboration aims to amplify John’s transformative coaching services and expand his reach within the equestrian community and beyond. A Partnership to Elevate Equestrian Excellence …
Equine Guelph’s “Colic Prevention Month” Serves Easy-to-Digest Tips
By Amy Sales, January 29, 2025
Guelph, ON – Jan. 29, 2025 – February is Colic Prevention Month at Equine Guelph, when all horse owners are encouraged to raise their awareness about colic, the number one killer of horses. Take 10 minutes and visit the FREE interactive Colic Risk Rater (TheHorsePortal.ca/ColicTool). Valuable feedback is provided on the risk of colic to …
Continue reading “Equine Guelph’s “Colic Prevention Month” Serves Easy-to-Digest Tips”
#WeRideTogether Invites Horse Show Organizers to Utilize FREE Educational Resources and Signage to Continue Raising Awareness about Power Imbalances and Abuse in Sport
By Amy Sales, January 29, 2025
Offering C.A.R.D. Diagrams, Coach Athlete Pledge Signage, and #WRT x Dreamers & Schemers Socks to Distribute to Competitors Woodside, CA (January 7, 2025) – #WeRideTogether, a nonprofit organization dedicated to preventing sexual misconduct in sports through education, awareness, and resources, is kicking off 2025 with the goal of expanding its partnerships with equestrian organizations across …
Horizon Structures Presents Series: How To Keep Your Horse Facility Staff Happy And Productive
By Amy Sales, January 28, 2025
by Nikki Alvin-Smith Good staff can be hard to find and keeping them can be even harder. The level of competition to resource good personnel in horsey neighborhoods can be particularly fierce. It is not uncommon for one horse professional to spend much time training staff members to elevate an employee’s knowledge and talents, only …
Crossing Paths Between Volunteering and Adopting Horses!
By Amy Sales, January 28, 2025
For over a decade, Ariat International has sponsored the EQUUS Foundation Champions program which aims to stimulate and reward volunteerism on behalf of horses. Thanks to the generosity of Ariat, ten equine charities each receive a $500 grant based on their charity’s volunteer participation during the past year, and each quarter, five deserving volunteers at equine charities across the …
Continue reading “Crossing Paths Between Volunteering and Adopting Horses!”
From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion on the How to Market Your Horse Business Podcast with Denise Alvarez
By Amy Sales, January 27, 2025
January 27, 2025 – Passion. It’s the driving force behind every equestrian entrepreneur. For Frankie Lovato, passion is what drove him to practice race riding on the arms of a couch as early as 4 years old. It drove him onward to win the Eclipse Award for Apprentice Jockey in 1980. Passion is also what’s …