Nikki’s Notes: The Business of Branding ~ Keeping It Real
By Nikki Alvin-Smith, July 6, 2021
Technology has made it easy to see just how well your business branding efforts are trotting long. Or so you may think. The reality lies in the fact that metrics cannot tell the whole story. Neither can reviews posted online or the bottom line on your P & L from the accountant. Obviously if you …
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NRCHA Welcomes Taylor Todd as Membership and Affiliate Show Manager
By Anna Morrison, July 6, 2021
The National Reined Cow Horse Association welcomed Taylor Todd as the Membership and Affiliate Show Manager in June. Todd, who hails from Rexford, Kansas, will be the first point of contact for members contacting the association’s headquarters in Pilot Point, Texas. In her position, she’ll coordinate membership applications, renewals and work with NRCHA affiliates to …
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Plan Ahead for Equine Affaire ~ It Promises To Be The Best Ever
By Nikki Alvin Smith, July 2, 2021
If you haven’t saved the date for 2021 Equine Affaire, W. Springfield, MA, November 11 through 14th, then you may miss out on one of the best opportunities of the year to showcase your equestrian business. This year marks the 14th year that veteran exhibitor and loyal “Official Barn Sponsor” of the North-East event, Horizon …
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ASPCA Makeover Marketplace Expands to Include Thoroughbred Makeover Prospects
By Kristen Bentley, July 2, 2021
Continued generous support of the ASPCA, the Retired Racehorse Project (RRP) announced today that the ASPCA Makeover Marketplace catalog will be expanded this year to include adoptable Thoroughbred Makeover prospects eligible for the 2022 competition. The ASPCA Makeover Marketplace will also still feature premier sport horse prospects who are offered for sale by their trainers …
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Montana Center for Horsemanship & University of Montana Western Natural Horsemanship Students Invited to Compete in Road to the Horse Collegiate Colt Starting Challenge
By Janet Rose, July 1, 2021
The Days of ’47 Cowboy Games and Rodeo is excited to continue to add to its legacy in the Salt Lake Valley by expanding events featured in conjunction with the World’s Only Gold Medal Rodeo. In 2021, the Road to the Horse Collegiate Colt Starting Competition will be added to the schedule. With an emphasis …
Equine Network Announces Horse Week Film Contest Brought to You by Boehringer Ingelheim
By Dave Andrick, July 1, 2021
Entries for the Horse Week Film Contest brought to you by Boehringer Ingelheim close August 20, 2021. If you make video content, this contest is for you! This fall, the Equine Network LLC is launching its inaugural Horse Week brought to you by Boehringer Ingelheim, an equine-centric digital festival unlike any other. In conjunction with …
Horse Week Brought to You by Boehringer Ingelheim is Coming October 3-9, 2021
By Dave Andrick, July 1, 2021
Celebrate the horse with us this fall. This fall, the Equine Network LLC is launching the inaugural Horse Week, an equine-centric digital festival unlike any other. With help from title sponsor Boehringer Ingelheim, riders and horse lovers of every level and discipline will enjoy high-quality educational and inspiring content. This week-long viewing experience will include …
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Leading Irish Equestrian Firm Horseware Ireland Makes High-Level Appointments as International Growth Plans Gather Pace
By Paula Woodward, July 1, 2021
Former EMEA Under-Armour and Nike executive Shane Meharg, and EY M&A specialist Louis O’Neill, appointed CCO and CFO respectively Horseware Ireland, the global and market leading producer of branded equestrian and pet products including rugs, clothing, therapies and accessories, has made two key senior management appointments from the branded sports apparel and financial services sectors. …